- Capital One, Street Sweets Pair For Promotion In N.Y.
Marketing Daily, - Monday, October 11, 2010
The week-long promotion will take place Oct. 19-23. Consumers are encouraged ...
- Just An Online Minute... Michelin Guides Star Master Chefs, Celebrate With Severed Leg
Just An Online Minute, Kelly Samardak - Friday, October 8, 2010
Filled up with fancy meat pieces and slabs of spread-covered crostinis fr ...
- Butterfinger Snackerz Airs First TV Spot
Marketing Daily, - Thursday, October 7, 2010
The 30-second spot for Snackerz -- the first Butterfinger product innovation ...
- Just An Online Minute... Do Not Tell Weight Watchers About The Food Network Magazine Lounge
Just An Online Minute, Kelly Samardak - Thursday, October 7, 2010
When you're under the weather, only something spectacular can yank you o ...
- Taco Del Mar, Dr Pepper Co-Sponsor Contest
Marketing Daily, - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...
- S.F. Supervisors Recommend Approval Of Happy Meal Legislation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
...
- Popeyes' Taste Test Campaign Lifts Brand Against KFC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Popeyes' "Love that Chicken" ad and event campaign that touted a tas ...
- Truvia Connects With 'Sweetness Stories'
Marketing Daily, Tanya Gazdik - Monday, October 4, 2010
The creative focuses on a consumer's relationship with sweeteners, using whimsical tun ...
- What Does 'Buy Local' Mean To Consumers?
Marketing Daily, Karlene Lukovitz - Friday, October 1, 2010
The research confirms that consumers often see local origin or purchasing ...
- Just An Online Minute... Starch'n'Brew Gets Craft Beer Aficionados Buzzed And Bloated
Just An Online Minute, Kelly Samardak - Friday, October 1, 2010
NYC Craft Beer Week fell during Advertising Week this year, which ...
- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- Is CEO-In-Waiting The Right Choice To Lead Campbell?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Matthew Boyle writes that some analysts are questioning whether Denise Morrison ...
- Betty Crocker Repositions Warm Delights As A 'Reward'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Betty Crocker Warm Delights broke a new campaign this week that shif ...
- Just An Online Minute... ForbesLife Celebrates 20 Years Of Luxurious Lifestyle, Feasts On Cornichons
Just An Online Minute, Kelly Samardak - Wednesday, September 29, 2010
Last night began with an "oh no, am I in the wro ...
- Most Say Corn Syrup 'Okay In Moderation'
Marketing Daily, - Tuesday, September 28, 2010
According to Mintel, nearly half (46%) of consumers say that they don ...
- Ben & Jerry's Agrees To Change All-Natural Claims
Marketing Daily, - Monday, September 27, 2010
In a letter following a meeting between CSPI and Ben & Jerry' ...
- Ben & Jerry's To Drop All-Natural Claims
MediaDailyNews, Karlene Lukovitz - Monday, September 27, 2010
Ben & Jerry's has agreed to phase out use of its "all-natura ...
- Nestle Sets Up Unit To Market Diabetes And Obesity Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Nestlé is setting up Nestlé Health Science SA to develop personalized nutriti ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Stride Social Media Effort Touts Flavor-Shifting Gum
Marketing Daily, - Friday, September 24, 2010
The program, "Change Your Flavor, Change Your Life," lets site visitors superimpo ...
- Bisquick Continues Pancake Nation Program
Marketing Daily, - Friday, September 24, 2010
Groups and schools apply (at bisquickpancakenation.com) for $250 grants to be us ...
- Goya Has A New Plan To Reach The General Market
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Goya Foods, whose canned beans, jars of olives and adobo seasoning ha ...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- Quaker Chewy, Artists Aid After-School Programs
Marketing Daily, - Thursday, September 23, 2010
Jordin Sparks has become the latest recording artist to join Quaker Che ...
- Egg-Recall Hearing Makes Little Headway
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- Just An Online Minute... Brgr Launches, Attracts Bloggers And Magic
Just An Online Minute, Kelly Samardak - Thursday, September 23, 2010
What a cast of characters. I feel like I'm writing an IM ...
- Who Eats A Good Breakfast?
Marketing Daily, - Thursday, September 23, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- Innovation Drives Strong General Mills Performance
Marketing Daily, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain sna ...
- NBA And Pepperidge Farm Goldfish Play One-On-One
Marketing Daily, - Wednesday, September 22, 2010
NBA All-Stars Dwyane Wade, Al Horford, and Tony Parker will support t ...
- P&G, Kraft Extend Partnerships At Gillette Stadium
Marketing Daily, - Wednesday, September 22, 2010
P&G's Gillette and The Kraft Group are extending their partnerships at Gillet ...