- Kraft, Cadbury Would Control 15% Of Confectionery Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
When all was said and done -- after all the Sturm u ...
- Unilever's Promise Takes On Smart Balance
Marketing Daily, Aaron Baar - Tuesday, January 19, 2010
"This sounds like it is more about market share than health," sa ...
- 'Tweet Me' Joins 'Love You' On Sweethearts Candy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 19, 2010
The familiar candy hearts from Necco that have been a Valentine's D ...
- Cadbury Confirms Surrender To Foreign Takeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 19, 2010
Kraft's winning bid: $19.7 billion. ...
- Little Debbie Not So Little Now
Marketing Daily, - Monday, January 18, 2010
This year is the 50th anniversary of McKee Foods' packaged snack-cake bran ...
- Brits Find Kraft's Bid Unsavory
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
Kraft isn't just taking on Cadbury shareholders in its hostile takeover b ...
- Nestle Targets Malnutrition To Fight Danone's Gains
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
...
- Marzetti Salad Dressings Offers Recipe Contest
Marketing Daily, - Saturday, January 16, 2010
Marzetti Salad Dressings has launched a "Release Your Inner Chef" contest wi ...
- IFC Debuts 2 Original Food Series
MediaDailyNews, - Friday, January 15, 2010
IFC is debuting two food-themed original series this April: "Food Party" a ...
- Gerber Launching Umbrella Campaign For New 'Generation'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
Gerber is launching a new campaign today on "Live! With Regis a ...
- Under New Captain, FTC Trims Sails For Speed
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
Among the areas Gordon said the commission will revisit are advertising ...
- Donald Goerke, 83, Creator of Campbell's SpaghettiOs
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
The "Daddy-O of SpaghettiOs" -- former Campbell Soup marketing research director Dona ...
- Cheese Whiz: Kraft Sponsors Stadium Blow-Up
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
Talk about an explosion in marketing messages. Kraft is sponsoring the implosi ...
- Authentic Mexican Food Push: Delicioso!
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Sylvia Maria Gross reports that with the help of the Mexican governmen ...
- Monsanto GMO Ignites Big Seed War
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
...
- In Boost To Kraft, Ferrero Out Of Cadbury race
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
...
- Little Debbie Bringing Brand To Life, Literally
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
...
- Marketers Unleash Flurry Of Ads In Response To Frigid Weather
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Marketers are increasingly using weather patterns to take advantage of the inhere ...
- Take Away Their Salt; Just Don't Tell 'Em You're Doing It
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Several major food companies have been slowly and quietly reducing the amou ...
- Gorton's Launches 'Recipe Renovation' Contest
Marketing Daily, - Friday, January 8, 2010
Gorton's Seafood is employing a "Grilled Recipe Renovation Contest" to drive awarene ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Akoo Bows OOH Campaigns For Music Video
MediaDailyNews, Erik Sass - Friday, January 8, 2010
After carrying out an aggressive expansion plan for its new network ...
- Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
The frozen-pizza lines that Kraft sold to Nestle to raise cash f ...
- Diet Drug Maker Glaxo To Pay For A Film On Eating
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
...
- No Evidence Of Sugar Addiction In People, Claims Professor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Buffett Wades Into Battle For Cadbury
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- 'Food Rules' Takes On The 'Nutritional Industrial Complex'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Michael Pollan, author of The Omnivore's Dilemma and other books about t ...
- Kraft Ups Offer For Cadbury As Nestlé Pulls Out Of Bidding
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
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- Hostess Intros 100-Calorie Lemon Cupcakes
Marketing Daily, - Monday, January 4, 2010
The existing five varieties offered in 100-calorie packs are chocolate cupcakes, carr ...
- Hershey To Tout Its Support Of School
Marketing Daily, - Monday, January 4, 2010
Hershey will include a special message on the packaging of its Mi ...