- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Ritz TV Spot Gets Play During NYSE Tailgating Party
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Passersby will be able to view Ritz's recently launched TV spot, dubb ...
- Lance, Diamond Foods Said To Bid For Kettle Foods
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
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- Kraft Says More Cadbury Shareholders Choose Shares Over Cash
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Kraft received acceptances from investors holding 72% of the investor base, ...
- 3 Musketeers Intros Truffle Crisp Bar
Marketing Daily, - Tuesday, February 2, 2010
The bar, being promoted as "a lighter way to enjoy chocolate," featur ...
- Correction: Edible Arrangements
Marketing Daily, - Tuesday, February 2, 2010
The national TV campaign just launched by Edible Arrangements, which sells hand-sculpte ...
- General Mills CMO Talks About Reducing Sugar, Upping Targeting
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
In addition to significantly reducing the sugar content in its mass-market cerea ...
- Wal-Mart Offers Super Bowl Packages
Marketing Daily, - Monday, February 1, 2010
In the final week leading up to the Big Game, Wal-Mart ...
- Banquet Meals Offer Cash Prizes
Marketing Daily, - Monday, February 1, 2010
In the "Thanks a Million" promotion, 16,000 boxes spanning 17 different varieti ...
- StarKist Campaign Presents New 'Fish-Kiss' Face
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
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- Edible Arrangements Debuts National TV Ads
Marketing Daily, - Friday, January 29, 2010
Edible Arrangements, which sells hand-sculpted, fresh-fruit arrangements, says it's just unleashed ...
- Global Palate: Food Net Debuts In Mideast, Asia
MediaDailyNews, David Goetzl - Friday, January 29, 2010
Scripps Networks Interactive is moving toward a potential tagline of "The S ...
- Snickers To Return To Super Bowl With Heavily Vetted Ad
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
Three years after coming under fire from gay activists for a Sup ...
- Campbell Launches Select Harvest For Foodservice
Marketing Daily, - Wednesday, January 27, 2010
Campbell Soup Company has announced that its North American Foodservice division ...
- Nestlé Waters To Move Headquarters
Marketing Daily, - Wednesday, January 27, 2010
The 12-mile move to an Oracle-owned facility at 900 Long Ridge Rd ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Mintel: F&B Launches Dropped Nearly 30% In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 26, 2010
The lingering economic downturn clearly caused smaller companies, which typically introduce ...
- Are C-Stores Stealing Fast-Feeders' Lunch?
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2010
Convenience-store shoppers aren't just pressed for time, they're hungry. And a n ...
- Hallmark Channel, Martha Stewart Cook Up Partnership
MediaDailyNews, Wayne Friedman, Fern Siegel - Tuesday, January 26, 2010
Hallmark Channel has signed a multi-year strategic partnership with Martha Stewart Livi ...
- Atkins Diet Poised For A Revival?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
The Atkins Diet -- go ahead, feast on bacon, eggs, cheese ...
- Winners Of Doritos Contest To Have Ideas Made Into Xbox Games
Marketing Daily, - Monday, January 25, 2010
Jill Robertson, of Raleigh, N.C., and Justin Carpenter of Ogden, Utah, wi ...
- Yoplait YoPlus Adds Vitamins A And E
Marketing Daily, - Monday, January 25, 2010
The yogurt now contains 20% of the recommended daily value of ...
- Del Monte's Wolford Elected GMA Board Chair
Marketing Daily, - Monday, January 25, 2010
Richard G. Wolford, chairman, president and chief executive officer of Del Mon ...
- Hostess Cup Cake Celebrates 60th Birthday By Suing For Squiggle
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
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- Walgreens Hires Exec To Rapidly Expand Fresh Food Offerings
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
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- Diamond's Four-Second Preview Portends A Nutty Super Bowl Ad
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Little know fact: According to Diamond Foods, Americans will consume 3.8 milli ...
- Weight Watchers v. Jenny Craig: Don't Rely On The Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
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- Microsoft's Bing Serves Up Recipes Tied To Paid Search
Online Media Daily, Laurie Sullivan - Thursday, January 21, 2010
Advertisers may find a service launched by Bing Thursday is an opportuni ...
- Food Experts Pick Top 5 Trends: Coconut, Anyone?
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2010
While it's hard to get the nation's tastemakers to agree on muc ...
- ION TV Serves Up New 'Emeril' Show
MediaDailyNews, Fern Siegel - Wednesday, January 20, 2010
Emeril is serving a new dish to fans -- "The Emeril Lagas ...