IHOP named McCann Erickson West its advertising agency; the account was awarded without a review. The Los Angeles office of McCann Erickson will manage the IHOP business, guiding brand strategy and
broadcast creative; UM will continue to handle IHOP's media planning and buying. The shop worked with IHOP from 2002 to 2007 and developed the restaurant's "Come hungry. Leave happy." tagline.
