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Betty White Says Snickers Spot Goosed Her Career

Ad Age, Monday, June 7, 2010 10:59 AM

Andrew Hampp conducts an amusing interview with octogenarian Betty White, who credits her appearance in a Snickers commercial during last year's Super Bowl with reviving her 62-plus-year career and making her the "it girl" of the moment. He points out that White has appeared in several ad campaigns in recent years -- 1-800-Pet-Meds, Snickers and Sleep Better among them -- and asks White what her criteria are when working with advertisers?

"I've always done ads for brands I actually use -- that's how you build loyalty," she says. "I mean, Snickers -- I've been eating them for years and years. But the mini versions, so I don't feel like I'm eating the whole bar, you know? Until I eat seven or eight of them, of course."

Just like the rest of us.

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celebrity, food, super bowl

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