- Del Monte Continues Strong Performance
Marketing Daily, Karlene Lukovitz - Thursday, June 11, 2009
During a results conference call with analysts, chairman/CEO Rick Wolford confirmed th ...
- Now In An Indian Grocer Near You: The King Of Mangoes
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 11, 2009
Will the Indian mango be the next pomegranate, rising from relative obscuri ...
- Unilever Debuts Web-Based Film Parodies II
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2009
The effort includes consumer content elements, whereby people can upload photos ...
- Consumers Are Confused About Functional Food
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
Mintel says companies must figure out a way to overcome price a ...
- Smart Balance Focuses On Innovation, Outsources The Mundane
Around the Net In Brand Marketing, Thom Forbes - Monday, June 8, 2009
Smart Balance, which markets "heart healthy" merchandise such as low-cholesterol spreads, pean ...
- Australians Face Possible Ban On Advertising Unhealthy Foods
Around the Net In Brand Marketing, Thom Forbes - Monday, June 8, 2009
Health lobbyists in Australia are predicting that the Preventative Health Taskforce ...
- Quiznos Toasty Torpedo Promo Stresses Portability
Marketing Daily, Karlene Lukovitz - Monday, June 8, 2009
The $4 toasted subs, offered in five varieties made on extra-long ciabat ...
- Cold Stone Creamery Intros Non-Melting Ice Cream
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
A spokesperson says the chain is supporting the launch of the n ...
- Kellogg Adding Fiber To 80% Of Its Cereals
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 4, 2009
Kellogg will announce today that four out of five of its cerea ...
- Mott's Goes Pink For Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2009
The Rye Brook, N.Y.-based company also is a National Series Sponsor ...
- CPGs Outperformed Rest Of Market In '08
Marketing Daily, Karlene Lukovitz - Wednesday, June 3, 2009
Marketing and advertising (along with procurement, packaging and core process operations) ...
- FDA Creates Transparency Taskforce
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 3, 2009
...
- ConAgra Foods Exec On That New Smiley-Face Logo
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 3, 2009
...
- Where To, Youth Wellness?
Engage:Moms, George Carey - Wednesday, June 3, 2009
These insights pave the way for a whole new approach to jump-starti ...
- Grapes Nuts Reinventing Itself As 'Father Figure Of Cereals'
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
For more than a century, Americans have wondered exactly what a "gra ...
- Who Buys Bacon/ Breakfast Strips?
Marketing Daily, - Friday, May 29, 2009
Top 10 DMAs in which live adults who used bacon or breakfa ...
- Pop-Tart Promo Ups Calif. Tortilla Sales 32%
Marketing Daily, - Thursday, May 28, 2009
Tortillas and Pop-Tarts might not seem an intuitive match, but it kee ...
- Dreyer's Drives $100,000 'Taste of Recovery' Promo
Around the Net In Brand Marketing, - Thursday, May 28, 2009
Nestle USA's Dreyer's Grand Ice Cream, which says it created the Roc ...
- McDonald's and Wendy's Move Toward Cage-Free Eggs
Around the Net In Brand Marketing, - Thursday, May 28, 2009
...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- Walmart To Give Away 1 Million Treats
Marketing Daily, - Wednesday, May 27, 2009
Wal-Mart Stores is starting summer off with a large-scale freebie, planning ...
- Super-Marketing: Safeway Chains Offer Mobile Coupons
MediaDailyNews, Erik Sass - Wednesday, May 27, 2009
Two more supermarket chains are introducing mobile coupon services for shoppers, marki ...
- Functional Food Growth Slows
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2009
While many categories would have welcomed 6% growth last year, that represent ...
- Who Chews Gum?
Marketing Daily, - Tuesday, May 26, 2009
Top 10 DMAs in which live adults who used chewing gum ...
- Carl's Jr. Carnivores Rekindle Love Affair With Mushrooms
Around the Net In Brand Marketing, - Friday, May 22, 2009
...
- Land O'Lakes Plans Loyalty Club Revamp
Marketing Daily, - Thursday, May 21, 2009
Land O'Lakes has retained New York-based TouchStorm, a digital content marketing a ...
- Klondike Creates Online 'Man Cave'
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2009
This latest campaign, dubbed "What Would You Do for a Klondike B ...
- Sara Lee Sues Kraft Over 'Misleading' Hot Dog Advertising
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 21, 2009
Sara Lee, maker of Ball Park frankfurters, doesn't like the fact th ...
- Danone's Daniel Carasso, A Pioneer Of Yogurt, Dies At 103
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 21, 2009
...
- Tyson Launches Lower-Sodium Skillet Creations
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The line has 45% less sodium than its predecessor. Sodium content rang ...