- Big Opportunities In Smaller Portions
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2009
According to Mintel, the most successful portion-controlled packaged food brands are low-calori ...
- Lea & Perrins Launches Thicker Worcestershire
Marketing Daily, - Monday, May 18, 2009
H.J. Heinz has launched Lea & Perrins Thick Classic Worcestershire Sauce, ...
- Study: The Three Stages Of Trading Down
Marketing Daily, Sarah Mahoney - Monday, May 18, 2009
A new study from the Food Marketing Institute paints an intriguing pictu ...
- Mars Gets Explicit In Marketing Fling
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
Mars is introducing its first new chocolate bar in more than ...
- Breyers Webisodes Feature '30 Rock' Star
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2009
The Unilever brand is also encouraging consumers to get in on t ...
- Food Companies Are Placing The Onus For Safety On Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
...
- Kraft Woos Gen Y With Miracle Whip Effort
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
Themed "We are Miracle Whip. And we will not tone it down ...
- Ben & Jerry's Launches New Flavor, Contest
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The company's "Do The World A Flavor" contest gives "Flavor Guru" consume ...
- Has FDA Gone Too Far With Cheerios Warning?
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Public sentiment so far is on the Cheerios side following the Fo ...
- Restaurant Fare Influences At-Home Snack Trends
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2009
At-home snack products are being influenced by high-end restaurant trends such ...
- FDA Says Cheerios Claims Over Cholesterol Go Too Far
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 13, 2009
The Food and Drug Administration has warned General Mills that its clai ...
- P&G Touts Probiotics With National Move
Marketing Daily, - Tuesday, May 12, 2009
Procter & Gamble is moving into national distribution for the first ti ...
- French's Mustard Twins Value Offer, Branding
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
A new campaign for French's Mustard promotes more mustard for less mon ...
- Kellogg's Gardenburger Takes Act On Road
Marketing Daily, - Tuesday, May 12, 2009
In an effort to win more fans over to the Veggie Burge ...
- FDA Warns Cheerios To Stop Making Health Claims
MediaDailyNews, - Wednesday, May 13, 2009
The FDA has told Cheerios that it cannot promote its cereal ...
- Target To Open Minigroceries In 100 Stores
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
Target is transforming a corner of a hundred of its discount departme ...
- Lays Is Going Local With National Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
Frito-Lay will unveil today a marketing campaign that focuses on 80 "loca ...
- CSPI Targets Restaurant Food Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
It is urging Congress to pass legislation requiring a plan to redu ...
- InWindow Media Bows Snickers Campaign
Marketing Daily, Erik Sass - Monday, May 11, 2009
Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefron ...
- Just An Online Minute... Cow Is King At Food Network Magazine
Just An Online Minute, Kelly Samardak - Monday, May 11, 2009
Today, the only thing you can call me is hungry. Oh yea ...
- Don't Expect Grilled To Replace Fried
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2009
Perhaps most important in driving the billions of fried food servings order ...
- Mars Launches 'Relief Act' Sampling
Marketing Daily, - Thursday, May 7, 2009
Mars Snackfood U.S. has launched the Mars Real Chocolate Relief Act, offeri ...
- Johnsonville Sausage Intros 'Ville' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
"With competitors in the category stuck in sameness ... we needed ...
- Food Marketers Beefing Up Efforts In The Center Aisle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
The recession and a back-to-basics focus by consumers are reviving the cent ...
- Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2009
Kraft reported profits up 10% for first-quarter 2009 to $660 million, f ...
- Papa John's Orders an Extra Large Email List
Online Media Daily, David Goetzl - Tuesday, May 5, 2009
Looking to build its email marketing list, Papa John's has launched ...
- Who Eats Frozen Pizza?
Marketing Daily, - Tuesday, May 5, 2009
Top 10 DMAs in which live adults who ate frozen pizza ...
- Papa John's Doesn't Know Its iPhone Apps From Its Elbow
Online Media Daily, Mark Walsh - Friday, May 1, 2009
When Papa John's International executive Jim McDonnell expressed disappointment with business resul ...
- Brett Groom Named to Newly Created Post at ConAgra Foods
Online Media Daily, - Monday, May 4, 2009
ConAgra Foods announced Friday that Brett Groom has joined the company, ...
- Sustainability Counts: 54% Of Grocery Shoppers Favor Greener Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2009
Even as shoppers continue to hold back on spending, the evidence th ...