- Dole Amplifies Sound Of Good Crunch Fruit Snacks To 'Retrain' The Brain
Marketing Daily, Steve Ellwanger - Friday, March 17, 2023
Good Crunch pineapple, chili pineapple and banana bites are positioned as " ...
- Vital Farms Credits Marketing For Gains In Awareness, Households
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
Quirky marketing messaging includes a spot showing office workers crammed into ...
- Hormel Smokes March Madness Basketball Courts For 'Hardcourt' Bacon
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
"Using the real hardwood from the most elite floors in college basketba ...
- Ecommerce Platform Boxed Considers Bankruptcy
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, March 15, 2023
The value of Boxed's stock has fallen more than 95% since ...
- 'Spokesbeast' Sasquatch Unleashes Chaos In New Jack Link's Campaign
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
In one spot, a barber bites into a Jack Link's beef sti ...
- Aided By Limited-Time Offers, Goldfish Crackers Drive Campbell Soup Co. Growth
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 13, 2023
Goldfish Crackers' annual sales approach $1 billion, helped by LTOs like giveaw ...
- WeightWatchers To Offer Prescription Obesity Drugs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 9, 2023
WeightWatchers is buying digital health company Sequence, marking the company’s move in ...
- American-Made Cheese Can Now Be Called Gruyere
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 9, 2023
American-made cheese can now legally be called gruyere, a court has rule ...
- Pillsbury Doughboy Origin Disputed
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
There are conflicting reports over the origin of the iconic Pillsbury Doughbo ...
- Fiber One Offers 'Insurance' Coverage For Those Who Ditch New Year's Resolutions
Marketing Daily, Steve Ellwanger - Wednesday, March 8, 2023
Lisa Ann Walter, starring in the current ABC sitcom "Abbott Elementary," address ...
- These Influential Shows Have Changed The Way We Live Now
TVBlog, Adam Buckman - Thursday, March 9, 2023
A handful of long-running shows have emerged as influencers in the w ...
- CPG Brands Push Back On FDA's Proposed 'Healthy' Label Updates
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 7, 2023
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-e ...
- Swiss Marketing 'Police' Come After Toblerone
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 6, 2023
The Swiss branding police are coming after Toblerone chocolate. The candymaker, known f ...
- Oatly Selects Philadelphia To Test New Plant-Based Cream Cheese
Marketing Daily, Steve Ellwanger - Friday, March 3, 2023
Participants in public tastings include a fake Benjamin Franklin, who is describ ...
- Celebrity Chef Gordon Ramsay Stars In Triscuit's 'Wholesome' Rebrand
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Parent Mondelez International says it also wants Triscuit to be thought ...
- Heinz Wants To Buy Ketchup-Eating Survivor A Boat
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 1, 2023
Heinz is in search of the man who reportedly survived a mon ...
- General Mills Pulls Dairy-Free Cream Cheese Brand Bold Cultr
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Kill comes less than a month after GM expanded the brand's initi ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- Red Lobster Offers Frozen Foods Entrees
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 27, 2023
Red Lobster is launching its first-ever frozen entree line, which will inclu ...
- Beyond Meat: Cost Cuts Working, Communicating Product Benefits A Longer Haul
Marketing Daily, Steve Ellwanger - Monday, February 27, 2023
The company said it has saved $3.6 million in costs by restructuri ...
- Indoor-Farming Brand Square Roots Says Produce Can 'Thrive Inside'
Marketing Daily, Steve Ellwanger - Monday, February 27, 2023
Visuals in the campaign titled "Thrive Inside" connect nasty winter weather conditio ...
- Footballer Thierry Henry To Fans: 'No Lay's, No Game'
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
Knocking on fans' doors in Barcelona, Henry said he would stay ...
- Silk Nextmilk Ads Target Gen Z, Promote Plant-Based Product
MAD, Fern Siegel - Wednesday, February 22, 2023
The newest faces of Silk Nextmilk are Brooklyn Peltz Beckham, Ella Bl ...
- DoorDash: Record Number of Active Users, Orders -- But Net Loss
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
The biggest bright spot in the past two quarters came in t ...
- Pringles Posits 'Wonderfully Different' Chips
Out to Launch, Fern Siegel - Monday, February 20, 2023
The spot shows three friends sharing the new Pringles Multigrain chips a ...
- Research: Shopping Way Less Fun Than It Was Pre-COVID
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2023
Biggest pain points? Understaffing, unhelpful associates and too-high prices. ...
- Kellogg Sees 'Shakeout' In Plant-Based Foods, But Will Keep MorningStar Farms
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
MorningStar Farms "still has some of the highest household penetration and highe ...
- Cauliflower-Based Caulipower Coins The Term 'Delish-a-tarian'
Marketing Daily, Steve Ellwanger - Friday, February 10, 2023
"The one element that unites us is, we all want delicious food ...
- In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Three unlikely chefs says that people can count on DoorDash to deliv ...