- Flamin' Hot Cheetos Follows Air Jordan Into Movieland
CPG Insider, Les Luchter - Friday, June 9, 2023
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneaker ...
- Island Fin Poke Co. Kicks Off National TV Spot
MAD, Fern Siegel - Tuesday, June 6, 2023
The 30-second commercial launched on digital streaming services, targeting food lovers a ...
- Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, June 3, 2023
VP Marketing Colleen Nash explains the reasoning behind a new campaign th ...
- Big-Spending Kraft Launches 'It Has To Be Heinz'
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
For the first time in 150 years, Heinz will have a unifi ...
- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...
- With Brand Refresh, Light + Fit Yogurt Wants Women To Be Fiercely Indulgent
Marketing Daily, Steve Ellwanger - Tuesday, May 30, 2023
Brand modernization initiative includes updated packaging and a campaign that encourages wom ...
- Sprinkles Names Proof Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, May 26, 2023
The 18-year-old Sprinkles has more than 50 bakery and ATM locations a ...
- Lucky Charms' Mobile Campaign Turns Breakfast Into Upbeat Fortune Telling
MAD, Fern Siegel - Thursday, May 25, 2023
The promotion is geared to Gen Z and millennials that embrace mo ...
- Orchard Valley Harvest Goes Nuts, Targets Millennials, Gen Z In Debut Campaign
MAD, Fern Siegel - Wednesday, May 24, 2023
The spots feature Ovie, an animated version of the brand's logo. ...
- Litehouse Calls Out The Giant Carrots For National Salad Month
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
"Ranch Guy" introduces his giant carrot bestie to salad beer pong, tossi ...
- Strong Roots Highlights Plant-Based Food In OOH New York Push
MAD, Fern Siegel - Friday, May 19, 2023
"Our target audience is New Yorkers who love delicious, stress-free food, ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Hain Celestial Writes Off More Than Half Of ParmCrisps, Thinsters Acquisition
Marketing Daily, Steve Ellwanger - Tuesday, May 16, 2023
Company cited a decline in the popularity of the keto diet a ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- Groceries For Memorial Day Gatherings Get Highest Consideration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Consumers will search for deals during Memorial Day weekend much as th ...
- Kroger Prepared To Fight For Albertsons Merger
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, May 13, 2023
Kroger CEO Rodney McMullen says the company's legal team is ready f ...
- Beyond Meat: High Brand Awareness, But Pricing Curtails Profits
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 11, 2023
Beyond Steak has become the first plant-based meat -- and the fir ...
- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Producer of oat-based beverages offers free ads to dairy marketers if th ...
- 'La Dolce Velveeta' Platform: From Nail Polish To Chocolate Truffles
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
In a limited partnership with Compartes Chocolatier, Velveeta promotes TruffVels: cheese-infused whi ...
- Lisa Loeb Re-Imagines Her 'Stay (I Missed You)' Hit To Welcome Back Goldfish LTO
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Campbell is bringing back a seasoned version of Goldfish crackers flavored ...
- Safeway, Albertsons Will Settle Oregon BOGO Lawsuit For $107M
Marketing Daily, Steve Ellwanger - Monday, May 8, 2023
Settlement will compensate Oregon shoppers who bought meat whose prices were alleg ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- Bad Moment? Rebel Creamery Can Make It 'Better'
MAD, Fern Siegel - Friday, May 5, 2023
Losing a pet is hard for any child. But her dad consol ...
- MadeGood Snacks Teams With Chef Molly Yeh For Allergy Awareness Month
Marketing Daily, Steve Ellwanger - Friday, May 5, 2023
The result is a recipe collection free of the top eight most-comm ...
- Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
MAD, Fern Siegel - Thursday, May 4, 2023
Troy-Bilt is partnering with three popular DIY and home experts to sha ...
- Kraft Heinz Enters Spice Market As Lunchables' School Debut Sparks Criticism
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
The company's entry into the National School Lunch Program is drawing critici ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Study: Snacking Is Now A 'Lifestyle' Throughout The Day
CPG Insider, Steve Ellwanger - Friday, April 28, 2023
With 49% of consumers indulging themselves three or more times a da ...
- IPO Watch: Dehydrated Fruits, Veggies Brand BranchOut
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
BranchOut licenses rights for a dehydration technology. Products in development include chocolate-cover ...