- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Blue Bunny CEO Blu Is Back In Season 2 Of 'We Make Fun' Campaign
Marketing Daily, Steve Ellwanger - Friday, April 21, 2023
Things are hopping again in the product-testing department of frozen treats bra ...
- Happy Earth Day! Brands Including BMW, Uniqlo Promote Eco-Friendly Efforts
Marketing Daily, Tanya Gazdik - Saturday, April 22, 2023
BMW is partnering with Scenic America to plant 25 trees for eve ...
- Pac-Man Devours Wonderful Pistachios
Out to Launch, Fern Siegel - Friday, April 21, 2023
The famed videogame character is part of the ongoing "Get Crackin'" campa ...
- Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
MAD, Fern Siegel - Thursday, April 20, 2023
New work by PMG challenges the category and stakes the brand's pla ...
- Freshpet: Dog Owners Should Share Fridge With The Pooch
Marketing Daily, Steve Ellwanger - Thursday, April 20, 2023
Not everybody agrees dog food should be next to people food. "It ...
- Whole Foods Opens New Location In NY
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 19, 2023
Whole Foods Market has opened a 50,000-sq.-ft. store in the Rochester subu ...
- Grocery Shopping: Gap Between Supermarkets, Mass Outlets Continues To Shrink
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 19, 2023
Stats are much more equal now: 38% of shoppers cite supermarkets ...
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Customers get discounts on milk and Oreos by scanning barcodes on ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Crumbl Cookie's Popularity Commands Respect
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
Expensive giant Crumbl cookies in a fancy pink box are all t ...
- Oscar Mayer Offers 'Wienermobile Of Love'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
The Oscar Mayer Wienermobile is back, with a twist. The brand help ...
- NotCo Wants To Show You What A 48-year-old Cow Looks Like
MAD, Steve McClellan - Monday, April 17, 2023
The company and agency AKQA Bloom use AI to create images th ...
- HelloFresh Launches Snacks, Recipes Into The 'Guardians' Galaxy
Marketing Daily, Steve Ellwanger - Monday, April 17, 2023
An office worker munching on HelloFresh snacks watches in amazement as h ...
- Almond Blossom Time: Kind Snacks Focuses On Bee-Friendly, Regenerative Agriculture
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Kind is using VR technology to explain agricultural practices it's testing. T ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...
- Vahdam Spices: Bringing 'The Best Of India' To The World
CPG Insider, Steve Ellwanger - Friday, April 14, 2023
Organic tea brand Vahdam began selling 25 spices on its website la ...
- Yelp Data Shows Success Comes More Easily When Brands Build Community
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Yelp debuted its first Most Loved Brands list Thursday based on t ...
- Bobo's Baked Goods: Mom-Like Treats -- Without The Moms
Marketing Daily, Steve Ellwanger - Wednesday, April 12, 2023
A doting mom pops up in spots showing "that peoples' relationship wi ...
- Kids & Dinosaurs: Beech-Nut Leverages Love Story With Dino Biscuits
Marketing Daily, Steve Ellwanger - Tuesday, April 11, 2023
Beech-Nut believes that toddlers will eat healthy snack biscuits containing prebiotics a ...
- Perdue, Tyson Foods, Pilgrim's Pride Agree To Chicken Price-Fixing Settlements
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 11, 2023
The latest settlements bring to 14 the number of companies that ha ...
- 'Super Mario Bros.' Mushrooms Into A Hit For Universal, Truff Sauces
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
Hot-sauce brand Truff developed three limited-edition sauces whose labels bore likenesses ...
- Editor Kat Craddock Acquires 'Saveur' From Recurrent
Publishers Daily, Ray Schultz - Monday, April 10, 2023
As part of the deal, Craddock will take over the 30-year archi ...
- Kellogg's, McDonald's, Colgate Not Infallible
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 7, 2023
The food industry has had its share of flops over the year ...
- Private Label Outpaces National Brands In 15 Dairy Categories
CPG Insider, Steve Ellwanger - Friday, April 7, 2023
Private label's biggest dollar shares are in refrigerated whipped toppings (57%) a ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Sweet Earth Foods, Ashley Tisdale Inspire People To 'Come Back' To Plant-Based Foods
Marketing Daily, Steve Ellwanger - Tuesday, April 4, 2023
Nestle's Sweet Earth Foods is doubling down on taste to re-engage wi ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Should Marketers Consider ByteDance's Instagram-Like App Lemon8?
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
ByteDance is planning a global marketing push for the launch of Lemon ...