- Captain Morgan Drops Clues For NFL Fans To 'Follow The Captain' To Big Prizes
Marketing Daily, Danielle Oster - Thursday, September 14, 2023
QR codes are hidden everywhere, from social media to coasters at bar ...
- State Farm Recruits Mahomes, Kelce And Reid For New NFL Campaign
MAD, Steve McClellan - Wednesday, September 13, 2023
The new campaign, created by Omnicom's TMA (The Marketing Arm), features Ja ...
- Snickers Shop Satisfies NFL Fans' Superstitions
Marketing Daily, Danielle Oster - Tuesday, September 12, 2023
Lucky Snickers Bars were kept within NFL headquarters, next to NFL Hono ...
- Disney, Charter Standoff Ends Just In Time For Jets, 'Jeopardy!'
TVBlog, Adam Buckman - Wednesday, September 13, 2023
In 20-20 hindsight, some disappointed Jets fans might have wished the ga ...
- KFC Features Pro Football Hall of Famer Deion Sanders In Video
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 11, 2023
Kentucky Fried Chicken is launching a new spicy menu item just in ti ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Four NFL Phenoms Fuel 'Energy That Hits' For C4 Energy
Marketing Daily, Danielle Oster - Thursday, September 7, 2023
Running beyond the end of the season, the campaign is part ...
- Cowboys' Parsons Plays For Dave & Buster
MAD, Fern Siegel - Wednesday, September 6, 2023
The work from Mother in New York builds on Dave & Buster ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
Marketing Daily, Danielle Oster - Tuesday, September 5, 2023
For good-natured razzing among rival fans, Fireball Cinnamon Whiskey brings the b ...
- Old El Paso Wants To Score In The Football Space
MAD, Fern Siegel - Friday, September 1, 2023
"The Taco Boy'' is the latest part of Old El Paso's newe ...
- Gold Bar Whiskey Teams Up With 49ers Legend Joe Montana
Marketing Daily, Danielle Oster - Friday, September 1, 2023
The collection kicks off with the release of Blend No. 273 ...
- Bud Light Expands College Football Play With 50-Team Sponsorship
Marketing Daily, Danielle Oster - Saturday, September 2, 2023
The brand is also releasing its largest-ever collection of limited-edition Bud Lig ...
- Vrbo Launches College Football Creative
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The vacation home rental company found that nearly 60% of college footba ...
- GE Honors Its Past, Envisions A 'Beautiful' Future
Out to Launch, Fern Siegel - Tuesday, September 5, 2023
BBDO has created a spot to announce the launch of GE Aerospa ...
- Football Season Drives Purchase Decisions For Fans
Research Intelligencer, Rob Williams - Tuesday, September 5, 2023
Eighty-three percent of shoppers said they host or attend watch parties ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- Coors, Miller Lite Take The Field For Football Season
Marketing Daily, Danielle Oster - Tuesday, August 29, 2023
Coors Light is extending its ESPN College Gameday sponsorship by featuring ...
- Vox Media Launches Two Paid Football Newsletters
Publishers Daily, Ray Schultz - Tuesday, August 29, 2023
These are the first paid products of SB Nation, the Vox spor ...
- Sports Wagering Continues To See Sharp TV Ad Growth
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
Online sports wagering businesses totaled $140.5 million in national TV ad spe ...
- Fisher-Price Goes All In On The NFL
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
The toymaker is suiting its Little People up for the season, expandi ...
- Modelo Continues Celebration Of College Football's 'Full-Time Fans'
Marketing Daily, Danielle Oster - Monday, August 28, 2023
Campaign represents the brand's largest-ever marketing investment, running across networks and a ...
- NFL Brand Campaign Mocks The Notion It's Scripted
MAD, Fern Siegel - Friday, August 25, 2023
The two spots, from 72andSunny, position the NFL as an entertainment, ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- Bud Light Celebrates Game Day Rituals With 'Easy To Sunday'
Marketing Daily, Danielle Oster - Thursday, August 24, 2023
Bud Light's opening play for the new NFL season is an ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...
- Wendy's Brings Nacho Flavors To The Menu
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 22, 2023
Wendy's is kicking off the upcoming football season with flavors that replica ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Just The (Sunday) Ticket It Needs? YouTube TV Gains In A Cord-Cutting World
TV Watch, Wayne Friedman - Thursday, August 3, 2023
YouTube TV keeps growing, and is now coming close to becoming o ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...