- NFL's 'Inspire Change' Initiative Needs More Change
Marketing Daily, Alan Brown - Sunday, January 30, 2022
A disconnect with NFL's DEI message: Chiefs fans (and at least o ...
- YouTube AdBlitz Lets Fans Watch Super Bowl Ads Without The Game
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The destination provides fans with highlights, game recaps, and original series a ...
- 'Spider-Man,' 'Scream' And 'Sing 2' Record Quiet Theatrical Weekend, NFL Championship Grabs Viewers
Television News Daily, Wayne Friedman - Sunday, January 30, 2022
The NFL games can regularly top a massive 45 million to ...
- Hyundai Partners With SoFi Stadium, Rams, Chargers
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2022
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- NFL Divisional Games Grow 22% In Viewership YoY
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
Four highly competitive division-round postseason NFL games notched a strong 22% high ...
- NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, whi ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Why This College Football Playoff Looms So Large For Fans, Marketers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 7, 2022
In a first, Twitter and ESPN are partnering on the Twitter Tribun ...
- Former Redskins NFL Team Prepares To Announce New Name
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 5, 2022
The NFL’s Washington Football Team said it plans to unveil its n ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
The bulk of advertising and promotional messaging was placed on NFL footbal ...
- Disney Advertising Sales Announces 13 College Bowl Game Sponsors As Bowl Cancellations Loom
Television News Daily, Wayne Friedman - Friday, December 31, 2021
ESPN will air 21 college football bowl games this year. ABC wi ...
- NFL Season-To-Date Viewing Rises 5%
Television News Daily, Wayne Friedman - Friday, December 31, 2021
All major TV network franchises witnessed higher results per game. ...
- Hyundai Expands Sunday Night Football Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
"Evolving the Game" will feature Jerry Rice and Clay Matthews having ...
- NFL Players Unite For Cause Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 2, 2021
For a sixth consecutive year, NFL players will wear customized cleats supporti ...
- ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
For the second straight month, ESPN -- thanks to its "Monday Nig ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- Instead Of Adding Games To The NFL, Add More Teams
TV Watch, Wayne Friedman - Monday, November 22, 2021
Raising the number of teams to as many as 40, from t ...
- Green Bay Packers Make Rare Stock Offer, Aaron Rodgers Returns
TV Watch, Wayne Friedman - Wednesday, November 17, 2021
Lambeau Field faithful Packers fans greeted Rodgers' return to the team, aft ...
- Ram Trucks Partners With ESPN For College Football Push
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2021
This is the "most immersive" effort the Stellantis brand has conducted wi ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing Up
Television News Daily, Wayne Friedman - Friday, October 22, 2021
Through five weekends, MediaRadar says each national televised game has averaged $39 ...
- College Football National TV Ad Revenue Up Vs. 2020 To $122.8 Million
Television News Daily, Wayne Friedman - Friday, October 8, 2021
So far, ABC, ESPN and Fox have pulled in the highest nation ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideba ...
- With Smoked Sweatpants And College Running Backs, Arby's Looks For New Fans
QSR Insider, Sarah Mahoney - Tuesday, October 5, 2021
With "Arby's RBs," Arby's is the latest fast-food company to tap in ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficu ...
- Mountain Mike's Celebrates 49ers With Big Giveaway
QSR Insider, Sarah Mahoney - Tuesday, September 14, 2021
Football is back, and Mountain Mike's is celebrating the 75th anniversary ...
- Chevy Debuts Off-Road Silverado During NFL Opener
Marketing Daily, Tanya Gazdik - Sunday, September 12, 2021
Celebrities featured in the spot include actor Chris Pratt; musician Breland a ...
- NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
Television News Daily, Wayne Friedman - Friday, September 10, 2021
The game featured the Tampa Bay Buccaneers -- current Super Bowl champio ...
- State Farm Brings Back QBs For NFL Spots
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
In the new spots, the quarterbacks show how State Farm's rates c ...
- Pepsi Gears Up Fans To Encourage Football Binge-Watching
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 10, 2021
NFL's official soft drink is giving away more than $1 million ...