Although the NFL is known for aggressive policing of its trademarks or “overzealous trademark bullying," you can still say "Super Bowl" in some instances, even if you are a business. "Put simply, Pop's Pizza Pub in Petoskey can't claim it's the official pepperoni purveyor of the Super Bowl," per the Detroit Free Press. "But if it wants to run an ad saying Pop's pepperoni pizzas are a perfect pregame pickup for a Super Bowl party, that's entirely in bounds."