- NFL's 'Sunday Ticket' Reportedly Being Pursued By ESPN
Television News Daily, Wayne Friedman - Friday, September 10, 2021
Amid negotiations for a new NFL Sunday Ticket package, DirecTV will p ...
- Verizon Drops NFL Mobile Streaming Rights In New 10-Year 5G Deal
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
Relinquishing the mobile rights fits with Verizon's strategy of focusing on networ ...
- Progressive Brings Back Baker Mayfield For Season Three
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2021
"The approach we've taken with this campaign is similar to all ...
- NFL To See Rise In Sports Betting, Possible Cure For Declines In TV Ratings
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
Some $27 billion has been legally wagered on sports overall during t ...
- NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
NBC says there are under five units remaining in the big gam ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
MediaDailyNews, Colin Kirkland - Wednesday, September 8, 2021
Now, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- Nissan Uses College Football Fan Tweets As Creative Inspiration
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2021
"We are just amazed by the level of engagement and interest fa ...
- Tide's First Washing Machine Is A Very Limited Edition
Marketing Daily, Les Luchter - Wednesday, September 1, 2021
Partnering with NFL, Tide created 10 units of the Tide Cold Washe ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Be ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent fr ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCU ...
- Football-Obsessed Bojangles Signs College QBs
QSR Insider, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief bra ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when ...
- Parts Of New Quiz Show 'College Bowl' Raise Questions
TVBlog, Adam Buckman - Friday, June 18, 2021
NBC must have really wanted to be in business with the Manni ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- NFL Draft Gets Sacked, Viewers Fall 18%
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The NFL draft opening round drew 12.5 million viewers in the Niels ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to genera ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two doz ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers wou ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is n ...
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
TVBlog, Adam Buckman - Thursday, March 25, 2021
The league won its new rights deals by realizing it held a ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- NFL Scores Dominating Rights Deal. Can Advertisers Stage A Comeback?
TV Watch, Wayne Friedman - Monday, March 22, 2021
TV networks will need to find ways to raise advertising pricing arou ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Three TV networks will witness an eye-popping 100% increase in sports-rights fe ...
- NFL Wants Crazy-Big Increases In Sports Fees
TV Watch, Wayne Friedman - Wednesday, February 24, 2021
If $5.6 billion in rights fees could -- in theory -- doub ...
- NFL Looking For Massive Hikes In TV Rights Fees
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The NFL wants to double the price tag of the previous ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Continuity, Connection Key In Pandemic-Compromised Sports World
Marketing Insider, Jon Last - Tuesday, February 9, 2021
For all the doomsayers in the media, the NFL, in completing i ...