- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- Amazon Delivers 13M Viewers For First Exclusive Streaming Airing Of A 'TNF' Game
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Amazon Prime Video overdelivered on some estimates for its first exclusive regular-seas ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- BetMGM Partners With NBC's 'Sunday Night Football' For Sports Betting Content, Marketing
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
BetMGM is partnering with NBC Sports for its "Sunday Night Football" f ...
- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans Revenue
TV Watch, Wayne Friedman - Tuesday, September 20, 2022
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- Amazon Jumps Into Analytics And Data For Sellers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 15, 2022
Amazon is pushing deeper into data, announcing features and tools today f ...
- Five Major Sponsors Buy In To Amazon's 'Thursday Night Football'
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursd ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- Dr. Squatch Keeps Justin Herbert's End Zone Fresh
D2C Insider, Sarah Mahoney - Saturday, September 10, 2022
The fast-growing natural soap company details its growth-and NFL-ambitions. ...
- NFL Kicks Off Season With 'Football' Rally
MAD, Fern Siegel - Friday, September 9, 2022
"It Feels Good to Football" campaign, which posits a pep rally wi ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- State Farm Embraces Start Of Football With Ads To Break In NFL Season Opener
Marketing Daily, Todd Wasserman - Thursday, September 8, 2022
State Farm is embracing the football season with new ads featuring N ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Manning Brothers Score With 'Play Football'
MAD, Fern Siegel - Tuesday, September 6, 2022
72andSunny Los Angeles' spots employs humor to promote the NFL's youth progra ...
- Tackle This: LA Rams Score 19 New Marketing Deals For Upcoming Season
Television News Daily, Wayne Friedman - Friday, September 2, 2022
The team has also created a new director of media and entertainme ...
- Nissan's Heisman House Effort Includes NFTs, Virtual World
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Fans can access exclusive NFTs featuring distinctive artwork of Heisman greats highlight ...
- Amazon-DirecTV Deal For NFL 'Thursday Night Football' In Bars, Restaurants
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
Amazon Prime Video has inked a deal to have its NFL "Thursd ...
- Sinclair's Bally Sports+ Streamer To Launch In September
Television News Daily, Wayne Friedman - Wednesday, August 17, 2022
Bally Sports+ will launch Sept. 26 for $19.99 a month, across a ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen Ratings
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
As part of a deal to measure viewing for Amazon's new N ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Little Caesars NFL Sponsorship Prompts Tweets
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 20, 2022
Twitter users took to the platform to discuss Detroit-based Little Caesars taki ...
- Little Caesars Becomes The NFL's Official Pizza
QSR Insider, Sarah Mahoney - Tuesday, June 21, 2022
The third-largest pizza chain just out-Pizza'd the Hut, and is getting rea ...
- Unplugging TV Commercials For Software-Heavy TV Vehicles: The Computer That Carries You
TV Watch, Wayne Friedman - Thursday, June 9, 2022
Local and national TV has already been hit with lower automotive ...
- A New TV Sports Financial Dynamic: Can A TV Analyst Make More Money Than Players?
TV Watch, Wayne Friedman - Wednesday, June 1, 2022
Fox Corp. has made a reported $375 million 10-year deal with T ...
- NFL To Reportedly Launch A D2C Service In July
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
The NFL plans to launch its own mobile streaming service -- NF ...
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
One of the most popular streaming platforms for viewing live sports ...