- Continuity, Connection Key In Pandemic-Compromised Sports World
Marketing Insider, Jon Last - Tuesday, February 9, 2021
For all the doomsayers in the media, the NFL, in completing i ...
- Are Legacy Sports Networks Still As Valuable?
TV Watch, Wayne Friedman - Tuesday, February 9, 2021
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a b ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked abou ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, accordi ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers ...
- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl a ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropp ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad invento ...
- Amazon Prime Video Trumps National TV With 'Exclusive' For NFL Cards, 49ers Game
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The Dec. 26 game won't be on national TV -- although ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Mond ...
- Pro Bowl Goes Virtual Via EA Sports Madden NFL 21
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 18, 2020
NFL fans can take heart -- there's still more "football" to com ...
- National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
NFL national ad revenue is actually up 8% versus last year's fir ...
- NFL Down 8% In Average Game Viewership Due To Sports TV Overload
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
Analysts and network execs attribute the decline to sports TV competition overlo ...
- Verizon Will Launch 5G NFL Experience -- For Very Select Crowd
Marketing Daily, P.J. Bednarski - Friday, October 30, 2020
The Verizon 5G SuperStadium experience lets fans see up to seven differe ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billi ...
- The Rough-And-Tumble Life Of A New York Giants Fan
Mediapsssst, Richard Whitman - Friday, October 16, 2020
In the pursuit of a cold one, the fan in this B ...
- Amazon Expands NFL Streaming With 2021 Wild Card Game Rights
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
Amazon Prime Video, which already has rights to stream 11 "Thursday Nig ...
- NFL Viewing Up 8% As 'Sunday,' 'Monday Night Football' Post Gains
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
"Sunday Night Football" is up 5% for the first three games, whi ...
- Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Two weeks into the NFL season show a 7% decline in t ...
- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursd ...
- Mahomes Will Play In The NFL Season Opener, Star In One Of Its Ads
Mediapsssst, Richard Whitman - Thursday, September 10, 2020
The spot, entitled "Rising Into Something Greater," is inspired by the lo ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees cou ...
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questi ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that' ...
- Nissan, Hyundai Return To Football, Whatever The Season Might Bring
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 10, 2020
"College sports is the largest area of Nissan's annual media spend," accordi ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologet ...
- Belichick Does His First TV Commercial Work For Subway
MAD, Steve McClellan - Tuesday, September 1, 2020
The ads are part of the food chain's new "Footlong Season" campai ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of wh ...