• by Wayne Friedman , September 13, 2022

Five major initial sponsors will highlight Amazon Prime Video's new exclusive “Thursday Night Football” series set to launch this week -- Little Caesars, DraftKings, Carnival Cruise Line, Audible, and Mercedes-Benz.

DraftKings and Little Caesars will be key sponsors for “Thursday Night Football,” which will include a number of activations in and around the series.

Little Caesars will be the presenting sponsor of the “TNF Tonight” pregame show as well as a sponsor during “TNF Español,” the exclusive Spanish-language broadcast of all 15 TNF games on Prime Video and Twitch.

DraftKings will be the exclusive pre-game and in-game odds provider for “Thursday Night Football,” and will provide pre-game odds in the “TNFPredictions” segment.

Carnival Cruise Line will be the presenting sponsor and exclusive advertiser for a new show on Prime Video and NFL Films, “The NFL Pile On” -- a show airing on Wednesdays.

Audible will be the presenting sponsor of “TNF Kickoff” where experts will discuss match-ups and key players to watch.

Mercedes-Benz USA will be presenting sponsor of the “TNF Halftime Show” and will present “Electric Moments” to showcase game highlights.

Amazon Prime Video struck an 11-year deal with the NFL for 15 regular-season games and one pre-season game under a multiyear deal worth $1 billion in March 2021.

A year ago, Fox/NFL Network’s “Thursday Night Football” posted 14.9 million average minute Nielsen-measured viewers -- up 9% from the year before.

Amazon has reportedly been telling advertisers to expect 12.5 million average viewers.