- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- Can Anybody Win $15M In Bud Light's Perfect Draft Pick Contest?
Marketing Daily, Les Luchter - Monday, April 25, 2022
The odds of that actually happening seem about as likely as picki ...
- NFL Moving Into The 'Plus' World With NFL+?
TV Watch, Wayne Friedman - Thursday, March 31, 2022
The NFL is reportedly considering starting its own streaming service. Does th ...
- NFL Considers Jumping Into The Premium Streaming Video Service Game
Television News Daily, Wayne Friedman - Tuesday, March 29, 2022
The NFL is considering launching its own streaming TV-video service -- tentative ...
- Tom Brady's Return -- Break Out Of The Huddle And Watch Ratings Rise
TV Watch, Wayne Friedman - Wednesday, March 16, 2022
Brady led the league in touchdown passes and passing yards this pa ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Republicans Turn Back On NFL Over DEI Efforts
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 17, 2022
Republicans are losing interest in the NFL in part because of t ...
- Sports Legends Shilling For Gambling Apps: Right Or Wrong?
TVBlog, Adam Buckman - Wednesday, February 16, 2022
Sports legends embracing gambling on the sport that made them legends ...
- Female Employees Say NFL Culture Demoralizes
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 8, 2022
More than 30 women spoke to The New York Times about the ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- Fox, CBS Post Best NFC, AFC Championship Game Viewing In Over 6 Years
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...
- NFL's 'Inspire Change' Initiative Needs More Change
Marketing Daily, Alan Brown - Sunday, January 30, 2022
A disconnect with NFL's DEI message: Chiefs fans (and at least o ...
- YouTube AdBlitz Lets Fans Watch Super Bowl Ads Without The Game
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The destination provides fans with highlights, game recaps, and original series a ...
- 'Spider-Man,' 'Scream' And 'Sing 2' Record Quiet Theatrical Weekend, NFL Championship Grabs Viewers
Television News Daily, Wayne Friedman - Sunday, January 30, 2022
The NFL games can regularly top a massive 45 million to ...
- Hyundai Partners With SoFi Stadium, Rams, Chargers
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2022
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- NFL Divisional Games Grow 22% In Viewership YoY
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
Four highly competitive division-round postseason NFL games notched a strong 22% high ...
- NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, whi ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Why This College Football Playoff Looms So Large For Fans, Marketers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 7, 2022
In a first, Twitter and ESPN are partnering on the Twitter Tribun ...
- Former Redskins NFL Team Prepares To Announce New Name
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 5, 2022
The NFL’s Washington Football Team said it plans to unveil its n ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
The bulk of advertising and promotional messaging was placed on NFL footbal ...
- Disney Advertising Sales Announces 13 College Bowl Game Sponsors As Bowl Cancellations Loom
Television News Daily, Wayne Friedman - Friday, December 31, 2021
ESPN will air 21 college football bowl games this year. ABC wi ...
- NFL Season-To-Date Viewing Rises 5%
Television News Daily, Wayne Friedman - Friday, December 31, 2021
All major TV network franchises witnessed higher results per game. ...
- Hyundai Expands Sunday Night Football Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
"Evolving the Game" will feature Jerry Rice and Clay Matthews having ...
- NFL Players Unite For Cause Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 2, 2021
For a sixth consecutive year, NFL players will wear customized cleats supporti ...