- ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
For the second straight month, ESPN -- thanks to its "Monday Nig ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- Instead Of Adding Games To The NFL, Add More Teams
TV Watch, Wayne Friedman - Monday, November 22, 2021
Raising the number of teams to as many as 40, from t ...
- Green Bay Packers Make Rare Stock Offer, Aaron Rodgers Returns
TV Watch, Wayne Friedman - Wednesday, November 17, 2021
Lambeau Field faithful Packers fans greeted Rodgers' return to the team, aft ...
- Ram Trucks Partners With ESPN For College Football Push
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2021
This is the "most immersive" effort the Stellantis brand has conducted wi ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing Up
Television News Daily, Wayne Friedman - Friday, October 22, 2021
Through five weekends, MediaRadar says each national televised game has averaged $39 ...
- College Football National TV Ad Revenue Up Vs. 2020 To $122.8 Million
Television News Daily, Wayne Friedman - Friday, October 8, 2021
So far, ABC, ESPN and Fox have pulled in the highest nation ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideba ...
- With Smoked Sweatpants And College Running Backs, Arby's Looks For New Fans
QSR Insider, Sarah Mahoney - Tuesday, October 5, 2021
With "Arby's RBs," Arby's is the latest fast-food company to tap in ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficu ...
- Mountain Mike's Celebrates 49ers With Big Giveaway
QSR Insider, Sarah Mahoney - Tuesday, September 14, 2021
Football is back, and Mountain Mike's is celebrating the 75th anniversary ...
- Chevy Debuts Off-Road Silverado During NFL Opener
Marketing Daily, Tanya Gazdik - Sunday, September 12, 2021
Celebrities featured in the spot include actor Chris Pratt; musician Breland a ...
- NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
Television News Daily, Wayne Friedman - Friday, September 10, 2021
The game featured the Tampa Bay Buccaneers -- current Super Bowl champio ...
- State Farm Brings Back QBs For NFL Spots
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
In the new spots, the quarterbacks show how State Farm's rates c ...
- Pepsi Gears Up Fans To Encourage Football Binge-Watching
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 10, 2021
NFL's official soft drink is giving away more than $1 million ...
- NFL's 'Sunday Ticket' Reportedly Being Pursued By ESPN
Television News Daily, Wayne Friedman - Friday, September 10, 2021
Amid negotiations for a new NFL Sunday Ticket package, DirecTV will p ...
- Verizon Drops NFL Mobile Streaming Rights In New 10-Year 5G Deal
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
Relinquishing the mobile rights fits with Verizon's strategy of focusing on networ ...
- Progressive Brings Back Baker Mayfield For Season Three
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2021
"The approach we've taken with this campaign is similar to all ...
- NFL To See Rise In Sports Betting, Possible Cure For Declines In TV Ratings
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
Some $27 billion has been legally wagered on sports overall during t ...
- NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
NBC says there are under five units remaining in the big gam ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
MediaDailyNews, Colin Kirkland - Wednesday, September 8, 2021
Now, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- Nissan Uses College Football Fan Tweets As Creative Inspiration
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2021
"We are just amazed by the level of engagement and interest fa ...
- Tide's First Washing Machine Is A Very Limited Edition
Marketing Daily, Les Luchter - Wednesday, September 1, 2021
Partnering with NFL, Tide created 10 units of the Tide Cold Washe ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Be ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent fr ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCU ...
- Football-Obsessed Bojangles Signs College QBs
QSR Insider, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief bra ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when ...
- Parts Of New Quiz Show 'College Bowl' Raise Questions
TVBlog, Adam Buckman - Friday, June 18, 2021
NBC must have really wanted to be in business with the Manni ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost ...