- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Following a 5% gain in TV viewership for NFL regular-season games th ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Most Popular Brands, Greatest Lift Among NFL Fans
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
As the 2019-20 NFL season/post-season winds down with this weekend's Big Gam ...
- The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
TV Watch, Wayne Friedman - Friday, January 31, 2020
For the second straight year, overall NFL regular-season games posted modest single-dig ...
- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers ...
- Heinz Supports Super Bowl Ad With Multiple Promotions
Mediapsssst, Richard Whitman - Friday, January 24, 2020
Heinz is really doing it up with promotions to support its Sup ...
- NFC, AFC Championship Games Viewing Down From 2019, Remain Top TV Programs
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
The NFC and AFC Championship games maintained big 40-million-plus viewership totals, althou ...
- Liverpool FC Launches Subscription Channel On YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Liverpool FC has become the first Premier League football team to laun ...
- The NFL's Social Justice PSA
Mediapsssst, Richard Whitman - Monday, January 20, 2020
The spot, from 72andSunny, is one of a series of PSAs t ...
- Manchester United Seeks First Creative Director
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
Manchester United FC is looking for its first creative director to wo ...
- NFL Viewers Show Post-Season Gains; State Farm, Verizon, Geico, Progressive, TurboTax Big Ad Spenders
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Looking at two weeks of post-season action, the NFL is up ...
- FA Criticised For Allowing Streams For Bets
Around the Net In MAD London, Sean Hargrave - Thursday, January 9, 2020
The FA has come under criticism from many commentators over its de ...
- NFL Rocket Mortgage By Quicken Loans As Official Sponsor
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 7, 2020
The NFL has inked a multiyear deal with Rocket Mortgage by Quick ...
- NFL Sends Google URL Takedown Notice For Streaming Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
The sites promote the use of VPN services to illegally stream N ...
- NFL 2019 Regular-Season Games Grow 5%, NBC's 'SNF' Averages 20 Million Viewers
Television News Daily, Wayne Friedman - Friday, January 3, 2020
Regular-season NFL football posted a strong 5% year-over-year viewership gain for a ...
- Sports TV Viewers Remain Major Customers Of Pay TV Industry
Television News Daily, Wayne Friedman - Monday, December 23, 2019
Regular or semi-regular sports TV viewers remain major customers of traditional p ...
- Football Tops Live TV Programming In 2019
TV Watch, Wayne Friedman - Monday, December 23, 2019
Live programming continues to be a main attraction for traditional linear ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues Grow
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Season-to-date TV ratings have inched up 6% (from 5% the week before ...
- Facebook To Run Its First Super Bowl Ad
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
Featuring cameos by Chris Rock and Sylvester Stallone, ad will show peop ...
- BT Sport To Offer Monthly Passes
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
BT Sport will begin allowing users to subscribe one month at ...
- Amazon Picks Up Champions League Games In Germany
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
Amazon has not only surprised viewers by showing Premier League football acti ...
- Think You Know Football Fans? Not So Fast
MediaDailyNews, Cha Iwai - Monday, December 9, 2019
To better understand the underlying motivations and interests of the subgroups th ...
- A Potential New NFL Move: Each Team Going D2C For TV
TV Watch, Wayne Friedman - Thursday, December 5, 2019
For many, pooling NFL TV negotiations plays at the fringes of ...
- Irish Spring Celebrates College Football Rivalries
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Former pro linebacker and Michigan alumnus Dhani Jones will be in A ...
- Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
Television News Daily, Wayne Friedman - Monday, November 25, 2019
Fox Television Network has sold out Super Bowl in-game TV ad invento ...
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
The current divisive state of partisan American politics is often compared ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
Television News Daily, Wayne Friedman - Monday, November 18, 2019
Analysis of longer time-shifted availability of network prime-time shows up to ...
- BT Extends Champions And Europa League Rights To 2025
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
BT has paid GBP1.2bn to extend its rights for Champions League a ...
- NFL Will Remain Important To Broadcast TV And ViacomCBS
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Highly rated NFL programming, which is critical to many big TV network ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Looking at all regular-season games on five networks, the average Nielsen viewersh ...