Five full weeks of college football has brought in $122.8 million in national TV advertising revenue this year -- across some 16 TV networks, according to iSpot.tv.
This is almost double the level of the pandemic-hit 2020, when the first five full weekends took in $67.6 million -- but down versus 2019’s total of $192.5 million.
This year has totaled 24 billion impressions, compared to 25.6 billion in 2019.
So far this year, ABC, ESPN and Fox have pulled in the highest national TV ad revenue -- at $40.6 million, $24.2 million, and $22.7 million, respectively.
ABC also leads in impressions -- with 7.3 billion -- commanding a 30% share of all national TV college impressions. Fox is next at a 5.5 billion (23% share) followed by ESPN at 4.3 million (a 17% share).
Major advertisers this year in terms of equivalent 30-second airings are: Dr. Pepper, 1,149; Allstate, 1,002; Copper Fit, 914; Geico, 795; State Farm, 510; Heineken, 485; Gatorade, 440; Jeep, 419; AT&T Wireless, 417; Capital One, 413; T-Mobile, 386; and Clean Zone; 384.