As long as the Philadelphia Eagles are in the NFL playoffs, a Dietz & Watson truck will hand out a special frank: the Bird Dog.
The campaign from Philly agency Red Tettemer O’Connell + Partners, is handing out franks with an extra kick, such as the Jalapeno Cheddar Frank, topped with provolone and fried onion, encased in an Eagles-green bun, on select routes.
Themed apparel will also be distributed as part of the promotional push.The Bird Dogs activation will be supported on social media, through Instagram, Twitter and Tiktok with shared images and videos from the events. The Bird Dogs’ truck route will also be charted.
This campaign will continue as long as the Eagles' season, currently at 14-3.
If they make it to the NFC Championship game, D&W will host a Bird Dog’s rally prior to kick off and a sponsored watch party if they make it to the Super Bowl.
Steve Red, President-Co-Chief Creative Officer of RTO+P, said: “This is the first time Dietz has created a recipe in honor of the Birds. And we’re stoked to give them away all over Philly to rev up the fanaticals. Get ready to grease the light posts on Broad Street and Go Birds!”
Dietz & Watson, a city staple since 1939, is an official partner of the National League team.