• by Fern Siegel , 4 hours ago

"Saturday Night Live" star Colin Jost is featured in two spots for Blue Moon. 

Adam&EveDDB did the creative for the "Nothing Outshines a Blue Moon." No Notes, Jost's production company, co-produced the films with Omnicom Studios and Smuggler. Benji Weinstein directed the ads.

The  campaign, "Nothing Outshines a Blue Moon," is the first celebrity endorsement for the brand. It's part of the beer's "Made Brighter" platform. Spots air across national TV,  social and streaming services. Organic and paid campaign content will run on Instagram throughout the summer.

Jost co-wrote the ads with the agency.

In one, "Orange & Son," he talks with a pair of oranges, father and son, about the fruit slice on the beer. A second spot, "Zoom,"  shows Jost shooting a Blue Moon commercial, to the frustration of the director.

Courtney Benedict, vice president, marketing for Above Premium Beer at Molson, said Jost's “signature wit and charm pair perfectly with Blue Moon.”