- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Quaker Links Oatmeal And Football With 'Pregrain' Tour
Marketing Daily, Danielle Oster - Monday, November 6, 2023
Tailgate truck will visit select NFL stadiums during six games to invi ...
- TV Commercial Pricing Weakness... For The NFL? Define Weakness
TV Watch, Wayne Friedman - Thursday, November 2, 2023
According to media buyers and reports, some scatter pricing -- buying ...
- Streaming, Digital Media Tech Issues: Not Yesterday's Old-School News
TV Watch, Wayne Friedman - Tuesday, October 31, 2023
After Netflix cancelled a live presentation of "Love Is Blind," the episo ...
- Derrick Henry Plays For Verizon
Out to Launch, Fern Siegel - Friday, October 27, 2023
The 5G ad highlights new network upgrades. ...
- Amazon Sales Jump 13%, Ad Revenue Soars 26%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 26, 2023
Third-quarter results for the ecommerce giant topped expectations, with ad sales climbi ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Amazon Proves Ad Dreams Come True For NFL Games
Performance Marketing Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
TV Watch, Wayne Friedman - Tuesday, October 24, 2023
The rest of the country still needs to choose whether to p ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Bodyarmor Leverages Athletes' Star Power In 'Nothing Is More Real' Campaign
Marketing Daily, Danielle Oster - Wednesday, October 18, 2023
Ad includes a roster of NFL stars like Dallas Cowboys wide receiv ...
- The Long, Quiet Story Behind AT&T's 'Sound Of Silence' Ad
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
Here's how the telecommunications giant got the first 5G football helmet acro ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Toyota Named NFL's Official Automotive Partner
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
The NFL's commitment to growing multicultural programs is directly aligned with Toyota ...
- NFL Fans Shrug At Taylor Swift's Attendance Of Games
Research Intelligencer, Rob Williams - Tuesday, October 10, 2023
Younger consumers were more likely to say they would watch games attend ...
- NFL Gaining Young Swifties? Friendship Bands May Have Expiration Dates
TV Watch, Wayne Friedman - Monday, October 9, 2023
Will the NFL and whatever games Taylor Swift shows up to ...
- NFL TV Viewing 9% Higher, Amazon And ABC Up
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Average viewership per game on TV networks and video platforms is ...
- NBC's 'Sunday Night Football,' With Taylor Swift In Tow, Earns 27M Viewers
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
According to the network, it was the largest streaming audience ever f ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Kelce Bros. 'Fuel' Up On Chunky Soup
Out to Launch, Fern Siegel - Friday, September 22, 2023
Leo Burnett's rivalry spots run through the 2023-2024 football season. ...
- Shipt And Visa Team Up At Tailgates
Marketing Daily, Sarah Mahoney - Thursday, September 21, 2023
Partnering with Chef Jeff ("Sandwich King") Mauro, the two companies are openi ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Poll of 3,200 fans finds higher rates of piracy among fans ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This Season
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
ABC is adding a full schedule of "Monday Night Football" games th ...
- Miller Lite Drafts J.J. Watt As Brand's New Football Partner
Marketing Daily, Danielle Oster - Monday, September 18, 2023
The debut ad featuring Watt playfully references his playing number: 99. ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- Mannings Score With King's Hawaiian Slider Sunday
MAD, Fern Siegel - Friday, September 15, 2023
Eli and Peyton Manning signed a two-year partnership with King's Hawaiian ...