- Record Sports TV Viewing Not From The NFL: Reason To Cheer - And For Alarm
TV Watch, Wayne Friedman - Wednesday, November 30, 2022
Two recent events showed strong results for non-NFL programming: College football a ...
- 'SNF' Still Highest-Rated TV Network Show, Non-Sports Series Continue To Decline
Television News Daily, Wayne Friedman - Friday, November 25, 2022
TV network shows -- especially top non-sports TV series -- continue the ...
- Mailchimp Is Part Of Intuit's NFL Sponsorship
Email Marketing Daily, Ray Schultz - Monday, November 21, 2022
Intuit Mailchimp is now the official NFL league sponsor for email marketi ...
- NFL Viewing Flat Vs. 2021, Amazon's 'Thursday Night Football' Down 23%, Nielsen Says
Television News Daily, Wayne Friedman - Friday, November 18, 2022
Amazon says viewing is higher -- especially when adding on "TNF" dire ...
- Netflix Goes Live With Chris Rock In 2023: Tennis, Cycling Next - Is That Enough?
TV Watch, Wayne Friedman - Wednesday, November 16, 2022
Netflix will stream a global live special from Chris Rock, fueling speculati ...
- Wendy's, Dr Pepper Team For 'Home Team' Social Campaign
MAD, Fern Siegel - Friday, November 11, 2022
The target audience - Gen Z and millennial viewers - are reach ...
- Fanatic Football Fans Highlight AT&T's 'Never Too Much' Campaign
MAD, Fern Siegel - Tuesday, November 8, 2022
The BBDO LA creative runs until Jan. 9, when the College Footba ...
- NBC, CBS Both Drop 9.5% In Viewers, 'SNF' Tops 19M
Television News Daily, Wayne Friedman - Wednesday, October 26, 2022
Through four weeks of the new TV season, the average broadcast netwo ...
- Litehouse Dressings, Dips Enhance College, Pro Football Seasons
Marketing Daily, Steve Ellwanger - Monday, October 17, 2022
A worker pretends to paint lines on a field with Litehouse's Homesty ...
- NFL Regular-Season Viewing Up 2%, 'Monday Night Football' Rising
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Five weeks into the NFL regular season, four major TV network grou ...
- Could Netflix Go After The Premium NFL Sunday Ticket?
TV Watch, Wayne Friedman - Monday, October 17, 2022
Who's to say Netflix won't make another pivot? Maybe live sports ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
Television News Daily, Wayne Friedman - Monday, October 3, 2022
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- Amazon Delivers 13M Viewers For First Exclusive Streaming Airing Of A 'TNF' Game
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Amazon Prime Video overdelivered on some estimates for its first exclusive regular-seas ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- BetMGM Partners With NBC's 'Sunday Night Football' For Sports Betting Content, Marketing
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
BetMGM is partnering with NBC Sports for its "Sunday Night Football" f ...
- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans Revenue
TV Watch, Wayne Friedman - Tuesday, September 20, 2022
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- Amazon Jumps Into Analytics And Data For Sellers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 15, 2022
Amazon is pushing deeper into data, announcing features and tools today f ...
- Five Major Sponsors Buy In To Amazon's 'Thursday Night Football'
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursd ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- Dr. Squatch Keeps Justin Herbert's End Zone Fresh
D2C Insider, Sarah Mahoney - Saturday, September 10, 2022
The fast-growing natural soap company details its growth-and NFL-ambitions. ...
- NFL Kicks Off Season With 'Football' Rally
MAD, Fern Siegel - Friday, September 9, 2022
"It Feels Good to Football" campaign, which posits a pep rally wi ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- State Farm Embraces Start Of Football With Ads To Break In NFL Season Opener
Marketing Daily, Todd Wasserman - Thursday, September 8, 2022
State Farm is embracing the football season with new ads featuring N ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Manning Brothers Score With 'Play Football'
MAD, Fern Siegel - Tuesday, September 6, 2022
72andSunny Los Angeles' spots employs humor to promote the NFL's youth progra ...
- Tackle This: LA Rams Score 19 New Marketing Deals For Upcoming Season
Television News Daily, Wayne Friedman - Friday, September 2, 2022
The team has also created a new director of media and entertainme ...
- Nissan's Heisman House Effort Includes NFTs, Virtual World
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Fans can access exclusive NFTs featuring distinctive artwork of Heisman greats highlight ...
- Amazon-DirecTV Deal For NFL 'Thursday Night Football' In Bars, Restaurants
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
Amazon Prime Video has inked a deal to have its NFL "Thursd ...