Driven by interest in Super Bowl
champs Kansas City Chiefs and another week of Taylor Swift live TV video, watching her football pal Travis Kelce -- NBC posted a top-drawer 27 million TV and streaming viewers for “Sunday Night
Football.”
NBC says the game between the Chiefs and New York Jets in the New York area posted a linear TV 25.2 million Nielsen-measured viewers. Another 1.85
million viewers came from streaming/digital platforms -- Peacock, NBC Sports Digital, NFL Digital.
According to the network, it was the largest streaming audience
ever for a regular-season Sunday NFL game. Streaming viewing was up 42% from the week before.
In a press release, NBC pointed out that interest in popular musician and
performer Taylor Swift attending a NFL football game -- her second in two weeks -- boosted viewing by girls and women on Sunday night.
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Teenage female 12-17
viewers were sharply up 53% versus the season average so far. Women viewers 18-24 were up 24%, and women age 35 and up increased 34%. Collectively, female viewing grew to more than two
million.
In anticipation of Swift's appearance, NBC even produced a “Taylor Made for Sunday Night” “Sunday Night
Football”game promo which it says was viewed approximately eight million times.
TV ratings were also helped by the game, which was close
and competitive--until the end. The Chiefs beat the Jets 23-20.