- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
Cher Horowitz, played by Alicia Silverstone, is back and ready to sho ...
- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?
TV Watch, Wayne Friedman - Thursday, February 2, 2023
Last year there were 98.1 million average minute viewers watching the b ...
- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
MAD, Fern Siegel - Monday, January 30, 2023
Verizon is giving away 20 pairs of tickets to the Super Bo ...
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- Annual Rite Of Winter: The Thrills And Terror Of NFL Football
TVBlog, Adam Buckman - Friday, January 27, 2023
The thrill of NFL football seems more terrifying this winter in t ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
The NFL Playoffs were down 3% in viewership for the first t ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- YouTube Testing Free Streaming Channels
Performance Marketing Insider, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- Dietz & Watson Bird Dogs The Philadelphia Eagles
MAD, Fern Siegel - Wednesday, January 11, 2023
The hot dog campaign will continue as long as the Eagles st ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- National TV Ad Spend Trims Losses, Down 2% For November
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Although the NFL and college football brought in a collective $1.1 billi ...
- Amazon Developing Standalone Sports Streaming App: Report
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The plan -- said to be part of a strategy to yie ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- AT&T 5G Celebrates College Football Fanatics
Out to Launch, Fern Siegel - Thursday, December 22, 2022
"Too Much College Football is Never Too Much" understands the obsessive natu ...
- YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
YouTube will license the residential rights for seven years, which are valu ...
- YouTube's Pricey Deal For NFL Sunday Ticket: What's The Monthly Consumer Price Now?
Television News Daily, Wayne Friedman - Thursday, December 22, 2022
Now that YouTube has inked a massive multi-year deal for NFL Sund ...
- YouTube Reportedly In Talks For Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
YouTube could gain exclusive rights to the National Football League Sunday Ticke ...
- NFL Sunday Ticket Shocker: Apple Reportedly Out Of The Race
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
The decision leaves Amazon and YouTube to battle it out, according ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon Says
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Although Amazon Prime Video's "TNF" has scored top audience results vs. ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...