• by Fern Siegel , September 22, 2023

Campbell’s Chunky, the official soup sponsor of the NFL, just launched a new campaign: “Fuel-up Faceoffs.”

The creative is by Leo Burnett and will run through the 2023-2024 football season.

The ads “Bragging Rights” and “Arm Wrestle” feature Travis and Jason Kelce, gridiron rivals, and a bowl of Chunky soup. Travis plays for the Kansas City Chiefs, while Jason plays for the Philadelphia Eagles.

The ads air ABC, ESPN, NBC, NFL Network and Prime Video.  

“We’re thrilled to welcome Jason, Travis and Donna Kelce to Chunky’s longstanding roster of partner NFL players and moms. Coming out of Super Bowl LVII, where both brothers played, this year’s campaign carries on their fun rivalry and spotlights Chunky Soup as fuel for their head-to-head competitions,” said Gary Mazur, vice president of marketing, soup and broth, Campbell Soup Company.

“We hope fans have as much fun watching these as the day we did filming on set."