- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...
- Aflac Ties Effort To College Football
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2014
Aflac is kicking off the college football season with a TV spo ...
- The NFL And CBS Set to Take Over Thursdays
Marketing: Sports, Larry Mann - Tuesday, September 2, 2014
The 2014 NFL season officially begins this week with a Thursday nig ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- Coke Zero Begins Football Countdown
Marketing Daily, Aaron Baar - Tuesday, August 26, 2014
"There's joy in the preparation for game day, and Coke Zero provid ...
- Lenovo's 'Tough Season' Is Back, And Bigger
Marketing Daily, Aaron Baar - Monday, August 25, 2014
Having attracted 13.5 million views last year, Season Two of the mockumenta ...
- How Hollywood Helped The Game Stand Tall
Marketing: Sports, Barry Janoff - Tuesday, August 26, 2014
When it comes to movies in the sports genre, there are fil ...
- USA Today, Degree Rank College Football Social Followings
The Social Graf, Erik Sass - Monday, August 25, 2014
One of the most important things you can do in spectator sport ...
- A TV Esprit De Corps: Watching More Video, Ads While Rooting For Your Favorite NFL Team Live
TV Watch, Wayne Friedman - Thursday, August 21, 2014
Some big time sports entertainment venues would like you to be jettison ...
- NFL Gets Tech Boosts From Microsoft
Marketing: Sports, Jim Yang - Tuesday, August 19, 2014
During the Aug. 3 broadcast of the pre-season opener game between t ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- NEW! Off-Season, Manning Brothers Rap In DirecTV's 'Fantasy Football Fantasy'
Out to Launch, Amy Corr - Wednesday, August 13, 2014
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyt ...
- Nissan In Multi-Year Partnership With UEFA Champions
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
The sponsorship kicks off with a global campaign featuring some new Niss ...
- Premier League Set For Social And Real-Time Season
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Subway, Carlsberg and Puma are looking to real-time to get the mo ...
- Surely Second-Screener Social Success Is 'Reactive,' Not 'Real-Time'?
London Blog, Sean Hargrave - Tuesday, August 12, 2014
The term "real time" is already the first name on the te ...
- DirecTV Double Fantasy Is Rapping Manning Brothers
Marketing Daily, Aaron Baar - Monday, August 11, 2014
The rapping Manning brothers are back again for DirecTV, this time ...
- Sky And BT Campaigns Kick Off A Week Before The Premier League Starts
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
In the week before the Premier League kicks off Sky and ...
- Chevron, AdSport Cook Up Gas Station Food Contest
MAD, Larissa Faw - Friday, August 8, 2014
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Adidas Vows To Take The Fight To Nike
Around the Net In MAD London, Sean Hargrave - Friday, August 8, 2014
Adidas is planning its biggest-ever advertising campaign next year as it figh ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- NFL Now App Launches On All Screens And Some OTT Boxes
Around the Net in Video, P.J. Bednarski - Thursday, August 7, 2014
NFL Now launched Wednesday on the Web, mobile and connected devices includi ...
- Schwan's Wants To Tailgate With You
MAD, Larissa Faw - Wednesday, August 6, 2014
The company's digital shop, HelloWorld, has developed a "Tailgate At Your Plac ...
- Leinart, Shuler, 'The Boz' Mull College Return For Dish
Marketing Daily, Aaron Baar - Wednesday, August 6, 2014
In honor of the upcoming football season (and its expanded offerings, su ...
- Barcelona Signs Exclusive Deal With Daillymotion
Around the Net In MAD London, Sean Hargrave - Wednesday, August 6, 2014
Spanish giant FC Barcelona has signed an exclusive deal with Dailymotion, t ...
- St. John Ambulance Seeks Creative Agency For Video Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
St. John Ambulance is looking for a creative agency to create vide ...
- Is Lineker Right - Are Sports Too Close To Booze And Betting Brands?
London Blog, Sean Hargrave - Tuesday, August 5, 2014
When Gary Lineker tells you something about sport, you listen. But ...
- The Fantasy About Growing A Sport In The U.S.
Marketing: Sports, John Rowady - Tuesday, August 5, 2014
While football, at all levels, is too far entrenched in the cultu ...
- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...