- Cable Best: College Football Playoffs Score 28M Viewers
MediaDailyNews, Wayne Friedman - Monday, January 5, 2015
The new college football playoffs and an opening NFL wild card ga ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- Allstate Warns Against Over-sharing With TV, Online Ads
MediaDailyNews, Erik Sass - Friday, January 2, 2015
Viewers of the New Year Day's Sugar Bowl game were treated ...
- Bing Predicts NFL Games, But Can It Predict Winning Super Bowl Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 2, 2015
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its sear ...
- Football, Upheaval Dominate 2014 Wireless, Tech Stories
Marketing Daily, Aaron Baar - Friday, January 2, 2015
Dish Network's promo bringing back college greats who failed to live ...
- The NFL In 2025: Behemoth Or Niche Sport?
Marketing: Sports, Gordon Plutsky - Tuesday, December 30, 2014
Mark Cuban caused a stir last March declaring the NFL would implo ...
- Facebook, NFL Team For Video-Sharing Effort
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 26, 2014
Facebook and the National Football League have entered into a video-sharing partnershi ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- BT Adds SkySports 1 and 2 To YouView
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
BT has bolstered its YouView sport offering by adding both Sky Spor ...
- Toyota Plays Fantasy Football With Yahoo
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales US ...
- Premier League To Introduce Friday Night Games For TV
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
The Premier League is to introduce regular Friday night live matches a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, December 15, 2014
The NFL secured the top spot for the third Sunday in ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Vizio Aims To Hack The Fiesta
Marketing Daily, Aaron Baar - Tuesday, December 9, 2014
Under the banner of "This Is How We Fiesta," Vizio is offeri ...
- Requiem For A 'Light Weight'
Marketing: Sports, Jon Last - Tuesday, December 9, 2014
I'm too young to remember the movie "Requiem for a Heavyweight," b ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, December 8, 2014
The NFL's strong presence on Instagram, particularly on game days, contributed ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...
- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- The Power Of Social Makes It Easier To Drop FIFA - Who Will Be Next?
London Blog, Sean Hargrave - Wednesday, November 26, 2014
FIFA hasn't done itself any favours with publishing an abridged version ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 24, 2014
T-Mobile tracked a 763% increase in digital engagement thanks to its late ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, November 21, 2014
Wal-Mart held onto the top spot for the third day in ...
- Ofcom Launches Premier League Football Rights Probe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Ofcom has launched an investigation into whether the way the Premier Leag ...
- Broadcast Trumps Cable In NFL Football
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
Thursday night NFL football programming was a boon for the CBS netwo ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- Domestic Violence Expected To Impact Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, November 17, 2014
NFL's off-field issues should have a creative effect on Super Bowl advertisi ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, f ...