- World Cup Ad Surge Boosts ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ITV has reported a 40% rise in pre-tax profits to GBP250m ...
- 'Washington Times,' Redskins Strike Content And Marketing Deal
MediaDailyNews, Erik Sass - Monday, July 28, 2014
"The Washington Times" has struck a deal with the Washington Redskins th ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- Has Social Killed World Cup Sponsorship?
London Blog, Sean Hargrave - Monday, July 28, 2014
If you spend upwards of $100m on sponsoring the World Cup, you ...
- BT Takes Sky To Court Over YouView Sports Channels
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
As the start of the Premier League season beckons, BT has tak ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark ...
- Sinclair Broadcasting Debuts American Sports Network
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2014
Looking to boost its efforts for local, live programming, the big Sincla ...
- Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Coca-Cola was the most successful World Cup sponsor in attracting social fan ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
As widely expected Adidas will be Manchester United's next kit sponsor ...
- Adidas Most Talked About Brand In Most Social World Cup Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
It was the most 'talked about' social sporting event ever with mo ...
- Why You Can't Market People In To Betting
London Blog, Sean Hargrave - Monday, July 14, 2014
Our television screens, radio airwaves, newspapers and online sites will soon ...
- Shock World Cup Victory For Germany Sets New Twitter Records
Around the Net In MAD London, Sean Hargrave - Wednesday, July 9, 2014
Last night's shock 7-1 victory for Germany over Brazil has become t ...
- Nike To End Man United Kit Sponsorship Deal Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
Reuters is reporting that Nike will not renew its kit supply de ...
- Manchester United Sponsorship Bid Is A Lesson In Accepting That Now Is The New Norm
London Blog, Sean Hargrave - Tuesday, July 8, 2014
The new norm is a wonderful phrase because it sums up perfect ...
- England's Early Exit Not A Marketing Disaster
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
England's dismal early exit from the World Cup will have less ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- World Cup To Be A Social Affair
MAD London, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- The 'Sun' Given Away Free Today To 22m Households
Around the Net In MAD London, Sean Hargrave - Thursday, June 12, 2014
The Sun's World Cup Pride edition is due to be delivered fr ...
- ESPN Brings World Cup Scores To The Tube
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Transport for London (TfL) has partnered with ESPN to offer London commute ...
- Facebook Collates #Worldcup Trends
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Facebook has launched a Trending World Cup feed, which collates news th ...
- Adidas Goes Real-Time With YouTube To 'Own The Moment'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 10, 2014
Adidas is turning to YouTube's video dominance to execute its "own t ...
- Sports Fans View Cross-Platform, TV Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Nearly 96% of U.S. sports fans use TV to get content ...
- Real-Time World Cup Marketing Battle Will Be Most Intense Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Real-time marketing will bring out the most fierce competition between brands duri ...
- Video Streaming To Rise 40% During World Cup
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Research suggests that video streaming on mobile devices will rise by 4 ...
- FIFA Moves On Twitter Logo Infringements
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
FIFA is clamping down on Twitter users illegally using the World C ...
- FIFA Can Forget Protecting Against Guerrillas - Brands Are Fighting For Share Of The Second-Screeners
London Blog, Sean Hargrave - Thursday, May 29, 2014
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadi ...