- Brands Take On Broadcasters In World Cup Second-Screen Battle
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Broadcasters are facing a second-screen battle for World Cup viewers. Adidas, Budweise ...
- The World Cup Of Smartphone And Tablet Supporters
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
More than four in five football fans will be keeping up ...
- Surge In World Cup Google Searches Makes Marketers Rethink Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
As Brazil prepares to host the World Cup, Google analyzes a sur ...
- Nissan Uses Champions League To Give 'Clarity' And Focus To European Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
After being announced yesterday as the car sponsor to take over fr ...
- Beckham Signs With Diageo To Promote House Of Haig Whisky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Diageo has signed up veteran England football star David Beckham, it say ...
- Record Year For UK Ad Spend Ahead Thanks To World Cup
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Growth has returned to adland. The sporting double whammy of the Wint ...
- Nissan Replaces Ford As Champions League Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Nissan is to replace Ford as the Champions League's car sponsor ne ...
- FA Supports England Sponsors With Second-Screen World Cup Initiative
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
The FA is to support England team sponsors with second-screen initiatives ...
- Coca-Cola And Pepsi Square Up In Football Advertising Showdown
Around the Net In MAD London, Sean Hargrave - Thursday, April 3, 2014
Coca-Cola and Pepsi are kicking off a global advertising and marketing w ...
- Coke and Pepsi Lock Horns To Find Out If Only Fifa Sponsors Get Some Football Love This Summer
London Blog, Sean Hargrave - Thursday, April 3, 2014
It's Coke vs Pepsi -- and this time it's personal! Attention duri ...
- Brands Tempted To Support International Football Through New Nations League
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
International football is seeking to emulate the success of the Champions Leag ...
- Puma Deserves Penalty For Ash Wednesday Stunt
Marketing Daily, Michael Fernandez - Tuesday, March 11, 2014
Campaigns that alienate consumers will inevitably fall flat. They narrow their mark ...
- William Clay Ford, 88, Former Ford Vice Chairman
Marketing Daily - Top of the News, Thom Forbes - Monday, March 10, 2014
William Clay Ford, who learned to drive on the lap of h ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customiz ...
- Sam I Am: Is The NFL (And Fans) Ready For A Gay Football Star?
Marketing: Sports, Jim Yang - Tuesday, February 18, 2014
As brands go, the National Football League hasn't exactly been a lead ...
- Football Still America's Favorite, and Then Some
Research Brief, Jack Loechner - Friday, February 14, 2014
According to the results of a recent Harris Poll, 35% of adul ...
- Bud Wins Boston.Com's Readers' Choice 'Brand Bowl' Award
Bay State Blog, Val Brickates Kennedy - Friday, February 7, 2014
Boston viewers are still infatuated with Bud's "Puppy Love" Super Bowl a ...
- CBS To Air 8 NFL Network Games
MediaDailyNews, Wayne Friedman - Wednesday, February 5, 2014
Hoping to gain a greater share of viewers on Thursday night again ...
- Everything Old Is New Again In This Year's Super Bowl Ads
MAD, Amy Corr - Tuesday, February 4, 2014
No one brand really stood out in my mind this year. ...
- NFL Mobile With Verizon, Gillette, Microsoft, Yahoo
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, ...
- When The Ads Are More Important Than The Game: Boston.com To Host 'Brand Bowl'
Bay State Blog, Val Brickates Kennedy - Thursday, January 30, 2014
Move over, Puppy Bowl. Boston.com plans to hold its sixth annual Bra ...
- Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game
Online Video Daily, Laurie Sullivan - Wednesday, January 29, 2014
Super Bowl ads released on YouTube prior to the game drove 3 ...
- Most Super Bowl Viewers Will Share Ads on Social Media
The Social Graf, Erik Sass - Thursday, January 30, 2014
It's no secret that for many viewers, the most interesting part ...
- Coke Pre-Releases One Of Its Two Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The ad, "Going All the Way," shows an underdog high school footba ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- Super Bowl Has Great Ads, But Most Watch For The Game
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Many Super Bowl research studies talk up all the interest in ...
- Fox Sports GO Streams Super Bowl
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 22, 2014
Fox Sports' app, Fox Sports GO, will be streaming the Super Bo ...
- NFL Championship Games Kick Up Ratings
MediaDailyNews, Wayne Friedman - Monday, January 20, 2014
Continuing to soar in viewership this season, the NFL's two Sunday Championsh ...
- Cost To Reach Football Fans On Exchanges Dips; Travelers Still Expensive
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
ChoiceStream on Monday released the January Cost Calendar, its monthly report ...
- Seattle Seahawks Super Bowl XLVIII Good For Bing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 20, 2014
Bing's sponsorship of Seahawks training camp, along with a multiyear deal announc ...