- Emirates Airlines Pulls Out Of Fifa World Cup Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Emirates Airlines has opted not to renew its lucrative sponsorship deal wi ...
- Papa John's Pushing Fritos-Topped Pizza
Marketing Daily, Karlene Lukovitz - Thursday, October 30, 2014
The brands said that the flavor combo made sense because Frito p ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, October 27, 2014
The Digital Engagement Index increased slightly overall with notable gains for ...
- Digital Engagement Index
Social Media & Marketing Daily, Joe Mandese - Friday, October 24, 2014
The digital engagement of top brands on major social media platforms dipp ...
- Football Segments Begin Cost Dip On Programmatic Exchanges, Movies & TV Rising
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calenda ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Club Wembley Hands Iris Marketing Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Ir ...
- NFL, DirecTV Deal Takes Live Streaming Games Off The Table
Around the Net In Media, Gavin O'Malley - Thursday, October 2, 2014
Live coverage of NFL games will not be coming to the W ...
- DirecTV Regains 'NFL Sunday Ticket'
MediaDailyNews, Wayne Friedman - Wednesday, October 1, 2014
One of DirecTV's biggest profitable assets, the "NFL Sunday Ticket" package ...
- NEW! It Only Takes One Hand To Pay Online With Visa Checkout
Out to Launch, Amy Corr - Wednesday, October 1, 2014
Visa launched a football-themed TV ad over the weekend to promote Vi ...
- Redskins Name Will Die Out On Its Own, Without FCC Intervention
TVBlog, Adam Buckman - Wednesday, October 1, 2014
Those of us who are familiar with the FCC's history in t ...
- Richard Sherman Eats Campbell's Chunky With Help From His Mom And 'Souper Fans'
Out to Launch, Amy Corr - Wednesday, September 24, 2014
Richard Sherman, cornerback for the Seattle Seahawks, is the latest football play ...
- Former Pepsi Exec Dawn Hudson To QB NFL Marketing
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 23, 2014
The National Football League yesterday named Dawn Hudson, the one-time president a ...
- Capital One Wins Title Sponsorship Of Orange Bowl
MediaDailyNews, Wayne Friedman - Monday, September 22, 2014
A multiyear deal with ESPN will give Capital One title sponsorship ...
- Mun2 Gets NFL Games In Spanish
MediaDailyNews, Erik Sass - Monday, September 22, 2014
Mun2, the Hispanic cable network owned by NBCUniversal, will broadcast a numb ...
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
MAD, Larissa Faw - Friday, September 19, 2014
As part of the campaign, the sports apparel company and NFL merchandi ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- Football Advertisers Kvetch, But Won't Punt
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
National consumer brands should pull advertising. Really? Where else will brands ...
- Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
Mediapsssst, Richard Whitman - Wednesday, September 17, 2014
Oy vey. Vendetta Studios, a full-service advertising and production company, announced th ...
- Too Big To Fail: Why The NFL On TV Is Still On Top
TVBlog, Adam Buckman - Thursday, September 18, 2014
It would qualify as a pretty big TV story if TV's highest-rat ...
- Allstate Hosts College Football Twitter Challenge
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
"We feel that we have some of the highest visibility not on ...
- Football Players Who Flopped In NFL Want To Go Back To College Days In DISH Ad
Out to Launch, Amy Corr - Wednesday, September 17, 2014
Three successful college football players who flopped in the NFL poke f ...
- Tom Brady Uses All His Time-Outs In Ad For UGG Australia
Out to Launch, Amy Corr - Wednesday, September 17, 2014
UGG Australia launched "This Is UGG," a global brand marketing campaign starri ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- CBS' 'Thursday Night Football' Wins 16M Viewers
MediaDailyNews, Wayne Friedman - Friday, September 12, 2014
CBS' new NFL "Thursday Night Football" series performed well in viewership f ...
- Your Life In Football
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
You get money, the brands borrowing your smile get equity, the N ...
- NFL Scrambles As Pressure Mounts
Marketing Daily - Top of the News, Thom Forbes - Friday, September 12, 2014
As disenchanted fans and committed critics alike excoriate the National Football Leag ...