- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- Media Agency Model Found Unfit-For-Purpose, Needs Improvement
MediaDailyNews, Joe Mandese - Monday, October 9, 2023
Only 11% of advertisers say their current media agency model is align ...
- Podcast Audiences Think AI Will Improve The Experience
Publishers Daily, Ray Schultz - Wednesday, June 28, 2023
They believe AI will influence every aspect of their listening, including advertisin ...
- OpenAI CEO, Others Back Warning Of Advanced AI 'Extinction' Risk
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 30, 2023
A statement signed by business leaders, policymakers, researchers and experts working wi ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- Google CEO Muses About The Future Of Search, How It Could Evolve
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 10, 2023
Sundar Pichai muses about the future of Google Bard, the commercial potenti ...
- It's Tough Being A Former Ad Industry Futurist
RTBlog, Joe Mandese - Monday, February 13, 2023
Five years after Rishad Tobaccowala made the bold prediction that the supp ...
- INMA Creates Six Initiatives For Publishing In 2023
Publishers Daily, Ray Schultz - Tuesday, January 17, 2023
The International News Media Association seeks to make journalism an economically viab ...
- Activist Investor Poses Challenges For Disney, Returning CEO Bob Iger
TV Watch, Wayne Friedman - Monday, January 16, 2023
Activist investor Nelson Peltz wants to see major changes in Disney, wi ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Performance Marketing Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- Google Cloud, Intel Launch Chip To Improve Data Center Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 11, 2022
On Tuesday, Google Cloud and Intel announced a new chip aimed ...
- Look Into The Night Sky - You Might See An Ad For Car Insurance
TV Watch, Wayne Friedman - Tuesday, October 11, 2022
A recent study looked at the possibility of a "space advertising" missio ...
- Future Of Late Night On Streamers: What Does It Mean To Be 'Live' On CTV?
TV Watch, Wayne Friedman - Monday, October 10, 2022
What kind of traditional late-night comedy/talk shows will continue on linear ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- How 5G Will Transform Video Within 5 Years
Video Insider, Karlene Lukovitz - Tuesday, May 3, 2022
By 2027, 5G will be transforming video and television transmission, local broadcas ...
- Notes From The Metaverse
MediaDailyNews, Brian Monahan - Wednesday, February 23, 2022
Last week I visited ETHDenver, where thousands of Web3 enthusiasts gathered. ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
The ability to teach students coding skills and the importance of da ...
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
MediaDailyNews, Joe Mandese - Tuesday, January 18, 2022
The series, as well as a new report, discuss how the ne ...
- Will The Metaverse Kill Off Mobile Phones?
Mediapsssst, Richard Whitman - Thursday, January 13, 2022
David Jones, CEO The Brandtech Group, believes it will. And once ...
- By 2030, Consumers Expect These Wild, Virtual Technologies
Digital News Daily, Colin Kirkland - Thursday, December 16, 2021
Ericsson wants consumers to picture their new lives in the metaverse a ...
- Why Omnicom Has A Bad Case Of Typoglycemia
RTBlog, Joe Mandese - Monday, November 29, 2021
One can only imagine what went through John Wren's head when ne ...
- Former Google Chairman Eric Schmidt Warns About Future Of Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
The former Google Chairman/CEO warns that the AI of the future wi ...