- It's Official - The Metaverse Is Madison Avenue's Next New Thing
MediaDailyNews, Joe Mandese - Friday, October 29, 2021
Move over, NFTs. The blockchain? Fuggedaboutit! And who even remembers the "Intern ...
- Zuckerberg's Meta Keynote Is Like Tripping On Acid
Performance Marketing Insider, Laurie Sullivan - Thursday, October 28, 2021
Anyone who lived through the1960s and early 70s might have found Ma ...
- Dennis Holt's Next New Agency Model: MatrixPoint
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2021
Dennis Holt, and some of the top execs of the independent med ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- Media Stocks Love Joe Biden. Will He Love Them Back?
TV Watch, Wayne Friedman - Friday, January 22, 2021
All major stock market indexes, from Election Day in November to t ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies a ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- A Future With No Advertising? Really?
Media Insider, Cory Treffiletti - Wednesday, September 25, 2019
The landscape of broadcast and digital is shifting to a customizable subscription-orient ...
- Sadoun: Holding Companies Face 'Line-In-The-Sand' Decisions About Growth
MAD, Larissa Faw - Thursday, July 18, 2019
Sadoun equates the transformational shift toward data to advertising's earlier move aw ...
- Future Of Media Study Finds Print Is Thriving
Publishers Daily, Sara Guaglione - Friday, April 19, 2019
The top 25 print magazines reach more adults and teens than t ...
- Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets
TV Watch, Wayne Friedman - Wednesday, February 13, 2019
Despite media content bumps on the road, advertising will still be ...
- Forecast 2019 - Fighting the Attention Wars
Show Daily, Nina Lentini - Tuesday, January 29, 2019
From 2019 trends in consumer behavior to measurement to GDPR, OTT a ...
- Industry Insiders Make Their 2019 Predictions
Publishers Daily, Melynda Fuller - Wednesday, December 26, 2018
Brands will be more creative and innovative with their storytelling, including ...
- To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
Digital News Daily, Alex Weprin - Friday, October 5, 2018
Making it easy is not just about removing friction between consumers a ...
- Digital Emancipation: World Wide Web Founder Is Back With A New Scheme
Email Insider, Ray Schultz - Monday, October 1, 2018
Sir Tim Berners-Lee's new company could disrupt business models and upend t ...
- UK Hits Media Saturation Point -- What Next?
London Blog, Sean Hargrave - Tuesday, May 1, 2018
Nine and a half hours is all we have to give ...
- Agency Innovation Leader Sees Screens Fading Away Over Time
Connected Thinking, Chuck Martin - Wednesday, February 28, 2018
As voice becomes ever more dominant, the obvious question is what t ...
- Advertising Falls To Lowest Share Of Time Spent With Media Ever
Research Intelligencer, Joe Mandese - Thursday, March 1, 2018
Even as consumer time spent with media continues to expand -- inchi ...
- Saving The World Is Hard -- So Is Conference Organizing
MediaDailyNews, Bob Garfield - Wednesday, October 25, 2017
As the media economy was increasingly blown to bits by the digit ...
- Michael Wolf: The Future Of Advertising
Digital News Daily, Laurie Sullivan - Wednesday, October 25, 2017
The future of advertising may not seem like advertising at all, b ...
- The Guardian Launches GBP42m Fund To Save News Media
Around the Net In MAD London, Sean Hargrave - Thursday, October 19, 2017
The Guardian Media Group has set up a GBP42m fund for startu ...
- Newspapers Highlight Role With Blank Pages
Publishing Insider, Erik Sass - Thursday, August 17, 2017
More than 200 local newspapers in Minnesota and North Dakota employed t ...
- GasBuddy Testing Messaging Feature
Performance Marketing Insider, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy ...
- Online Ads Overtake TV
Research Brief, Jack Loechner - Tuesday, July 18, 2017
With projections for online and offline media advertising markets through 2021, onli ...