- Zynga Teams With Yahoo On Social Games
Online Media Daily, Mark Walsh - Wednesday, May 26, 2010
Highlighting efforts to ease its reliance on Facebook, social game company Zyn ...
- Sony To Offer HBO Shows Through PlayStation 3
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
Sony Corp. has agreed to offer Time Warner's HBO programs through i ...
- Yahoo Deal Gives Zynga Wings
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 26, 2010
Despite signing a five-year extension to its partnership with Facebook, Zynga ju ...
- Google-Backed SCVNGR Takes On Foursquare
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
SCVNGR wants to build a game layer on top of the worl ...
- Microsoft Ready To Reorg Marketing Big Time, Analyst Says
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that ...
- Device "Founding Fathers" Out At Microsoft
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 25, 2010
Robbie Bach and J Allard -- who
TechFlash calls the "foundi ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...
- Whiskey Media Launches Screened for Movie Fans
MediaDailyNews, Erik Sass - Sunday, May 23, 2010
Whiskey Media, the parent company of Wiki-style enthusiast Web sites including Gia ...
- Zynga Deal Highlights Facebook's Vulnerability
The Social Graf, Erik Sass - Monday, May 24, 2010
Sometimes success tells you as much about a company's weaknesses as i ...
- How Android Will Change Gaming
Gaming Insider, Josh Lovison - Friday, May 21, 2010
So for those who weren't following Google's I/O conference yesterday: holy co ...
- Bing In-Game Advertising Campaign Pushes Players To Search Engine
SearchBlog, Laurie Sullivan - Friday, May 21, 2010
Just when you thought in-game advertising fell victim to declining video ga ...
- Facebook And Zynga Make Up, Make Deal
Online Media Daily, Mark Walsh - Tuesday, May 18, 2010
Facebook and Zynga have apparently put aside their squabbling long enough ...
- Booyah Wins Big Bucks
MoBlog, Mark Walsh - Monday, May 17, 2010
Banking a huge $20 million funding round, mobile social gaming company Booy ...
- The IPad: It's All About The Apps
Gaming Insider, Jeremy Mayes - Friday, May 14, 2010
Apple has done it again. The company known for continual innovation launch ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- NBC Taps Microsoft Advertising To Promote Fall Lineup Across Digital Screens
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
NBC and Microsoft Advertising on Thursday announced a partnership designed to promo ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- The Motivation Bubble
Social Media Insider, David Berkowitz - Tuesday, May 11, 2010
We're getting so good at motivating consumers that we're motivating them ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Games Integrate With Facebook
Gaming Insider, Josh Lovison - Friday, May 7, 2010
In the past week, Ubisoft, Activision Blizzard, and Sony have each us ...
- 2KSports Awards $1 Million To MLB Game Player
Marketing Daily, - Wednesday, May 5, 2010
Game maker 2KSports has awarded 24-year-old Wade McGilberry of Semmes, Ala. ...
- ActiveVideo Ready To Play Games After Acquiring TAG
Online Media Daily, Gavin O'Malley - Wednesday, May 5, 2010
Cloud-based interactive TV provider ActiveVideo Networks on Wednesday announced the acquisition ...
- EA Targets Skaters, Gamers For 'Skate 3'
Marketing Daily, Aaron Baar - Tuesday, May 4, 2010
Team play is a new feature for this version of the ga ...
- Will Apple's Anti-Flash Stance Affect Mobile Gaming?
Gaming Insider, Shankar Gupta - Friday, April 30, 2010
This week, Apple impresario Steve Jobs put a shot across Adobe's bo ...
- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- Word Of Mouth Matters, But People Still Look To Pros
Online Media Daily, Roy Bahat - Tuesday, April 27, 2010
A
recent report claims that avid gamers perceive expert reviews a ...
- Game Consoles Find Their Video Groove
VidBlog, Steve Smith - Tuesday, April 27, 2010
Last week Nielsen Games released some research about the degree to whi ...
- Some TV Viewer Loss Blamed On Video Games
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
Television viewer erosion is the result of a fractionalized viewership -- whi ...
- The Hidden Dangers Of 'Life Gaming'
Gaming Insider, Josh Lovison - Friday, April 23, 2010
I recently spoke to a class at USC, and in the Q& ...
- EA Announces Madden Football Cover Athlete
Marketing Daily, - Thursday, April 22, 2010
In an annual rite of spring (along with the NFL Draft), Electron ...