- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- Roblox Brings Dave & Buster's Into The Metaverse
Digital News Daily, Colin Kirkland - Friday, February 10, 2023
Dave & Buster's is launching a branded world filled with updated class ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Warner Music Group Launches 'Rhythm City' In Roblox
Digital News Daily, Colin Kirkland - Monday, January 30, 2023
In partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- Apple And Google Further Limit Fortnite Access On iOS
Digital News Daily, Colin Kirkland - Monday, January 23, 2023
Starting January 30th, some players under 18 years of age will ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- Online Betway Kicks Up 'Sport' Action For Fans
MAD, Fern Siegel - Friday, January 20, 2023
The new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
Research Intelligencer, Robert Williams - Tuesday, January 17, 2023
About 40% of parents in lower-income households said their children don't pl ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
MAD, Fern Siegel - Thursday, January 12, 2023
"Gaming is well positioned to help brand advertisers leverage programmatic channels," sa ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse Experience
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify Sustainability
Retail Insider, Sarah Mahoney - Wednesday, January 4, 2023
Users can choose materials for their virtual wardrobe, trading their fashion desig ...
- Microsoft Defends Proposed $69 Billion Activision Deal To FTC
Digital News Daily, Wendy Davis - Friday, December 23, 2022
"Microsoft is buying Activision to meet the billions of gamers who choo ...
- Women Gamers Experience Rife Sexism While Playing Video Games
Research Intelligencer, Robert Williams - Friday, December 23, 2022
The portion of women gamers who experienced such toxicity from male game ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Epic Fined $520 Million Over 'Dark Patterns,' Children's Privacy
Digital News Daily, Wendy Davis - Monday, December 19, 2022
Fortnite developer Epic Games will pay a total of $520 million f ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
IAS aims to to provide greater transparency for in-game ad performance ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Publishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- Aston Martin Offers Digital Diecast Collectibles
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2022
The company used 3D modeling to produce three vehicles, including the 19 ...
- Aston Martin Drifts Into The Metaverse With Raceable NFTs
Digital News Daily, Colin Kirkland - Wednesday, December 14, 2022
Aston Martin announced the launch of NFTs that allow fans to colle ...
- Fortnite Partners With Top YouTuber MrBeast For $1M Cash Giveaway
Digital News Daily, Colin Kirkland - Monday, December 12, 2022
MrBeast's Fortnite game aligns with his YouTube brand of challenges, which inclu ...
- Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
Digital News Daily, Colin Kirkland - Friday, December 9, 2022
This week, Epic Games sought to make its platforms -- like t ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...