- Online Betway Kicks Up 'Sport' Action For Fans
MAD, Fern Siegel - Friday, January 20, 2023
The new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
Research Intelligencer, Robert Williams - Tuesday, January 17, 2023
About 40% of parents in lower-income households said their children don't pl ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
MAD, Fern Siegel - Thursday, January 12, 2023
"Gaming is well positioned to help brand advertisers leverage programmatic channels," sa ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse Experience
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify Sustainability
Retail Insider, Sarah Mahoney - Wednesday, January 4, 2023
Users can choose materials for their virtual wardrobe, trading their fashion desig ...
- Microsoft Defends Proposed $69 Billion Activision Deal To FTC
Digital News Daily, Wendy Davis - Friday, December 23, 2022
"Microsoft is buying Activision to meet the billions of gamers who choo ...
- Women Gamers Experience Rife Sexism While Playing Video Games
Research Intelligencer, Robert Williams - Friday, December 23, 2022
The portion of women gamers who experienced such toxicity from male game ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Epic Fined $520 Million Over 'Dark Patterns,' Children's Privacy
Digital News Daily, Wendy Davis - Monday, December 19, 2022
Fortnite developer Epic Games will pay a total of $520 million f ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
IAS aims to to provide greater transparency for in-game ad performance ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Publishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- Aston Martin Offers Digital Diecast Collectibles
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2022
The company used 3D modeling to produce three vehicles, including the 19 ...
- Aston Martin Drifts Into The Metaverse With Raceable NFTs
Digital News Daily, Colin Kirkland - Wednesday, December 14, 2022
Aston Martin announced the launch of NFTs that allow fans to colle ...
- Fortnite Partners With Top YouTuber MrBeast For $1M Cash Giveaway
Digital News Daily, Colin Kirkland - Monday, December 12, 2022
MrBeast's Fortnite game aligns with his YouTube brand of challenges, which inclu ...
- Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
Digital News Daily, Colin Kirkland - Friday, December 9, 2022
This week, Epic Games sought to make its platforms -- like t ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- FTC Sues To Prevent Microsoft From Purchasing Activision
Digital News Daily, Wendy Davis - Thursday, December 8, 2022
The FTC on Thursday sued Microsoft over its proposed $69 billion purcha ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Meta says in a policy paper that existing laws and regulations wi ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Twitch Introduces 'Panic Button' Safety Feature For Streamers
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
Shield Mode allows streamers to pre-set safety settings and can be us ...
- Easterseals Launches Gaming Inclusion Initiative
Marketing Daily, Les Luchter - Wednesday, November 30, 2022
ES Gaming will work toward "equity, inclusion, and access among all disabl ...
- Family-Focused Web3 App Turns Baby Shark Into A Digital Collectibles Game
Digital News Daily, Colin Kirkland - Tuesday, November 29, 2022
The Pinkfong Company will partner with family-focused Web3 platform Toekenz Collectibles f ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- Dentsu Group Backs Roblox Game Developer
Mediapsssst, Richard Whitman - Tuesday, November 29, 2022
Dentsu said the investment is designed to strengthen its own capabilities ...