- FTC Sues To Prevent Microsoft From Purchasing Activision
Digital News Daily, Wendy Davis - Thursday, December 8, 2022
The FTC on Thursday sued Microsoft over its proposed $69 billion purcha ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Meta says in a policy paper that existing laws and regulations wi ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Twitch Introduces 'Panic Button' Safety Feature For Streamers
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
Shield Mode allows streamers to pre-set safety settings and can be us ...
- Easterseals Launches Gaming Inclusion Initiative
Marketing Daily, Les Luchter - Wednesday, November 30, 2022
ES Gaming will work toward "equity, inclusion, and access among all disabl ...
- Family-Focused Web3 App Turns Baby Shark Into A Digital Collectibles Game
Digital News Daily, Colin Kirkland - Tuesday, November 29, 2022
The Pinkfong Company will partner with family-focused Web3 platform Toekenz Collectibles f ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- Dentsu Group Backs Roblox Game Developer
Mediapsssst, Richard Whitman - Tuesday, November 29, 2022
Dentsu said the investment is designed to strengthen its own capabilities ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- Families Connecting Through Gaming This Holiday Season, Survey Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Families are using video games to better connect during the holidays, ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- Did You Know You're A Gamer?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Gaming is everywhere, and is for everyone. The question is no long ...
- CMD Spins Off Hijinx As Separate Agency With Distinct Capabilities
MAD, Fern Siegel - Thursday, November 10, 2022
CMD President Kevin Thomas credited the split to the company developing t ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
The deadline has come and gone as of today. The EU beg ...
- Ikea Sends Cease And Desist Letter To Game Developer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 7, 2022
Ikea has sent a cease and desist letter to a game develop ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Warner Bros. Discovery Announces 'Game of Thrones' NFTs Coming This Winter
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
Fans will be able to collect customizable avatars inspired by "Game ...
- Ralph Lauren Redesigns Logo For Fortnight Gaming Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 2, 2022
For the first time in its 50 years, Ralph Lauren is redesigni ...
- Click Media Expands To the U.S., Taps Dentsu Alum Walsh To Help Drive Growth
Mediapsssst, Richard Whitman - Wednesday, November 2, 2022
Click has appointed Dentsu Creative alum Rhonda Walsh as Vice President ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Ralph Lauren Joins Metaverse, Launches New Collection And Logo With Fortnite
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Ralph Lauren has officially partnered with Fortnite for an on- and offli ...
- TikTok Will Follow Tech Giants Into Gaming Space With New Mobile Games Tab
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
TikTok users will soon be able to access mobile games through ...
- Gamer Motivation Helps To Segment Growing Consumer Group
Research Intelligencer, Robert Williams - Friday, October 28, 2022
Dentsu has identified the six most popular reasons that people play vid ...
- Google Acquires AI Avatar Startup Alter For A Reported $100 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Investors Play Ventures, Roosh Ventures, and Twitter initially infused Alter with ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...