- Yahoo Acquires Wagr, Sports Betting App
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
Wagr will be integrated into the Yahoo Sports gaming portfolio. ...
- Apple Mostly Defeats Epic In Battle Over App Store Policies
Digital News Daily, Wendy Davis - Monday, April 24, 2023
Largely siding with Apple in an antitrust battle with Epic Games, ...
- Loki And Thor Help Runners With The Next 5K Race With Marvel Move Fitness App
Digital News Daily, Colin Kirkland - Tuesday, April 18, 2023
Marvel Move, a mobile fitness app featuring a series of running worko ...
- Lee Enterprises And Catena Media Sign Online Betting/Casino Content Deal
Publishers Daily, Ray Schultz - Monday, April 17, 2023
Newspaper chain Lee Enterprises has formed a three-year partnership with Catena Med ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- Coachella Music Festival Expands Fortnite Partnership With Virtual Island
Digital News Daily, Colin Kirkland - Thursday, April 13, 2023
Coachella Island features an "Art Park" where "Fortnite" community creators will displ ...
- YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
Digital News Daily, Colin Kirkland - Monday, April 10, 2023
ExtendingYouTube Premium's allure beyond giving subscribers an ad-free experience, the platform ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes Decline
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
OTT viewing on older TV-based devices including streaming media players, gaming box ...
- Amazon Must Face Biometric Privacy Suit By Gamer
Digital News Daily, Wendy Davis - Tuesday, April 4, 2023
Amazon must face a lawsuit alleging it violated an Illinois biometric priva ...
- Living History: What's Fueling Retail's Intense 'Now-Stalgia'
Retail Insider, Sarah Mahoney - Tuesday, April 4, 2023
How could Gen Z be longing for something it never experienced? N ...
- Walmart Yanks Universe Of Play From Roblox After Complaints About Deceptive Marketing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, April 3, 2023
Truth In Advertising and three other consumer groups labeled Universe Of Pl ...
- Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%
Video Insider, Karlene Lukovitz - Tuesday, April 4, 2023
Game consoles are down from a 26% share in 2015, TVs a ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...
- Reach For An App Instead Of Prozac? Gamification As Medication
Pharma & Health Insider, Les Luchter - Thursday, March 30, 2023
Though video gaming is sometimes criticized for promoting addiction and lack ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- Heinz Builds 'Shrinking' Island On Fortnite, Highlights Soil Degradation
Marketing Daily, Steve Ellwanger - Thursday, March 23, 2023
Heinz hopes it will appeal to gamers ages 18-34 while informing th ...
- GameStop Finds 'Place' For All Players
Out to Launch, Fern Siegel - Thursday, March 23, 2023
The brand campaign celebrates GameStop's community. ...
- Significant Portion Of Women Play Video Games During 'Me Time'
Research Intelligencer, Rob Williams - Friday, March 24, 2023
Finding time for themselves is especially difficult for women between the ag ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Netflix Brings 40 New Titles To Mobile Games Library
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
On Monday, Netflix announced the addition of 40 games coming to t ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- Red Wing Creates Real Super Marios Boots
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 13, 2023
Red Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- Northwestern Mutual Partners With Pinterest To Gamify Financial Planning
Digital News Daily, Colin Kirkland - Monday, March 13, 2023
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announc ...
- Epic Games Allows Developers To Self-Publish On Its Store
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
After multiple years of beta testing, Epic Games announced it will beg ...
- NASCAR Enters Roblox With Immersive Gaming Experience
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
NASCAR Speed Hub is an immersive experience that invites players to desi ...
- Sky Bet Selects Grey London As AOR
Accounts on the Move, Fern Siegel - Thursday, March 9, 2023
The agency is charged with developing a long-term strategic brand platform f ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Closer Look At Gamers: Safe Ad Placement Does Matter
Mobile Insider, Karlene Lukovitz - Thursday, March 9, 2023
Fully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- Motorsport Icon Valentino Rossi Launches Virtual World On Roblox
Digital News Daily, Colin Kirkland - Tuesday, March 7, 2023
Nine-time motorcycling World Champion Valentino Rossi has entered the metaverse with t ...