- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Digital News Daily, Colin Kirkland - Wednesday, October 19, 2022
Netflix's plans to expand its focus into gaming were announced at TechCrun ...
- FuboTV Stops Fubo Gaming, Fubo Sportsbook Operations
Television News Daily, Wayne Friedman - Tuesday, October 18, 2022
Expected to continue to incur losses in its preliminary Q3 results, t ...
- BMW Enlists AirConsole For In-Vehicle Gaming
Marketing Daily, Tanya Gazdik - Wednesday, October 12, 2022
The automaker's goal is to make every waiting situation in the vehic ...
- Future Publishing Hires Matt Trotta And Martin Glenn In Senior roles
Publishers Daily, Ray Schultz - Wednesday, October 12, 2022
Trotta will serve as SVP, Games, Entertainment, Technology and Sport. ...
- 'Call Of Duty' Promotes Latest Warfare With 'Squad' Spot
MAD, Fern Siegel - Tuesday, October 11, 2022
The 72andSunny agency created the new TV campaign "Squad Up," to promo ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Decentraland Welcomes The First On-Chain Casino In The Metaverse
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Metaskins has announced the first and only on-chain wager-based gaming ecosystem ...
- Bidstack Raises $11 Million, First Strategic Funding
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Bidstack's latest funding round includes a $6 million strategic investment from digit ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Startup Horizon Blockchain Games Closes $40 Million Funding Round
Digital News Daily, Colin Kirkland - Tuesday, October 4, 2022
The company plans to introduce a semi-fungible token marketplace, and to expa ...
- In-Game Ads Forecast To Hit $17.6 Billion By 2030
MAD, Fern Siegel - Tuesday, October 4, 2022
The use of smartphones and other portable devices, coupled with the legio ...
- Fandom Buys GameSpot, TV Guide, Metacritic, Others For $55M
Digital News Daily, Colin Kirkland - Monday, October 3, 2022
Fan engagement platform Fandom has acquired a slew of massive entertainment a ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...
- The Game's Definitely Afoot In The Streaming Sector
Advanced TV Insider, Karlene Lukovitz - Friday, September 30, 2022
Games' ecommerce and advertising potential, as well as sub-driving value, make th ...
- Thorne HealthTech Helps Train Esports Athletes
Marketing Daily, Les Luchter - Thursday, September 29, 2022
Gaming's Team Liquid has begun using Thorne's supplements in players' health/wellness routi ...
- Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Google announced plans to shut down its cloud gaming service Stadia ...
- TV Series, Movies From Video Games Rising, Now Average 20 Per Year
Television News Daily, Wayne Friedman - Wednesday, September 28, 2022
From 2013-2021, there were 183 video game-related movies and TV series, accordi ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- Netflix To Create Its Own Gaming Studio In Finland
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
Up to now, the streamer has been pushing into games by acquiri ...
- HBO Teases Game-Inspired 'The Last Of Us' Series With First Trailer
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
HBO Max hopes to draw fans of the game, which sold ...
- Gamers Urge Court To Turn Away Google, Facebook And Apple
Digital News Daily, Wendy Davis - Friday, September 23, 2022
Online gamers who sued Apple, Google and Facebook over gambling apps a ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- Roblox's Advertising Test: Glimpse Into Marketing Potential Of Metaverse
Marketing Insider, Whitney Fishman Zember - Thursday, September 22, 2022
Brands will now be able to integrate into Roblox experiences via interacti ...
- TV Is Favorite Form Of Entertainment For All Ages Except Gen Z
Research Intelligencer, Robert Williams - Wednesday, September 21, 2022
Younger audiences are more likely to choose social media or video gam ...
- BetMGM Partners With NBC's 'Sunday Night Football' For Sports Betting Content, Marketing
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
BetMGM is partnering with NBC Sports for its "Sunday Night Football" f ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- NBCU, Samsung Galaxy Launch Co-Branded 'Tonight' Show Video-Game Experience
Television News Daily, Wayne Friedman - Monday, September 19, 2022
NBCU and Samsung are launching a new "metaverse" video-game experience based arou ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...