- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- Ad Spending On Video Games Isn't Proportional To Play Time
Research Intelligencer, Rob Williams - Wednesday, March 8, 2023
Gaming captures less than 5% of advertiser budgets, but gaming makes ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Performance Marketing Insider, Laurie Sullivan - Friday, March 3, 2023
The popularity of sports betting and the frequent transfer of money mak ...
- 'Sports Illustrated' Partners On A Gaming Casino
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
Publication is working with gaming firm 888 Holdings. ...
- Warner Bros. Discovery Scores Video-Game Hit: What About The Longer-Term?
TV Watch, Wayne Friedman - Thursday, March 2, 2023
To what extent should gaming be part of a legacy media company ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad Blocking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 27, 2023
Sites featuring video and computer-game content have some of the highest ad-blo ...
- Readers Put More Trust In Local News Products Than National, Study Says
Publishers Daily, Ray Schultz - Tuesday, February 21, 2023
Americans have a dismal view of the national news media. Only 2 ...
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'
Digital News Daily, Karlene Lukovitz - Tuesday, February 21, 2023
Younger viewers confirm that they spend more time on gaming and short-fo ...
- Bidstack Makes Another C-Suite Hire From AdColony, Thomas Bullen Becomes CFO
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Bullen, previously CFO at AdColony, will now oversee and lead the finan ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- Roblox Brings Dave & Buster's Into The Metaverse
Digital News Daily, Colin Kirkland - Friday, February 10, 2023
Dave & Buster's is launching a branded world filled with updated class ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Warner Music Group Launches 'Rhythm City' In Roblox
Digital News Daily, Colin Kirkland - Monday, January 30, 2023
In partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- Apple And Google Further Limit Fortnite Access On iOS
Digital News Daily, Colin Kirkland - Monday, January 23, 2023
Starting January 30th, some players under 18 years of age will ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- Online Betway Kicks Up 'Sport' Action For Fans
MAD, Fern Siegel - Friday, January 20, 2023
The new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
Research Intelligencer, Rob Williams - Tuesday, January 17, 2023
About 40% of parents in lower-income households said their children don't pl ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
MAD, Fern Siegel - Thursday, January 12, 2023
"Gaming is well positioned to help brand advertisers leverage programmatic channels," sa ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse Experience
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify Sustainability
Retail Insider, Sarah Mahoney - Wednesday, January 4, 2023
Users can choose materials for their virtual wardrobe, trading their fashion desig ...