- Former CIA Heads Back Apple In Antitrust Battle
Digital News Daily, Wendy Davis - Friday, April 1, 2022
National security experts including two former heads of the Central Intelligence Agen ...
- Aterian Names Cynthia Williams To Board, Third New Member In Two Months
Email Marketing Daily, Ray Schultz - Friday, April 1, 2022
Board member Greg Petersen was to step down effective Friday. ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
In-game ad platform Anzu and Oracle Moat say they will be t ...
- Ranked Up: The Next Evolution Of Gaming
Marketing Insider, Micki Pease - Monday, March 21, 2022
With platforms like Twitch creating space for all identities, new creators a ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games Rise
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
All key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- 888 Holdings Gambles on First Global Brand Campaign
MAD, Fern Siegel - Tuesday, March 15, 2022
Made to Play is the first time in a 25-year history th ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Caesars Entertainment Rides Wave Of Sports Betting Ads
Marketing Daily - Top of the News, Todd Wasserman - Friday, March 11, 2022
Yet now the company is "dramatically curtail[ing] our traditional media spend, effecti ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Xfinity Joins American Eagle, Ally Bank As Official Twitchgaming Partners
Marketing Daily, Les Luchter - Sunday, March 6, 2022
Comcast's Xfinity has become the official internet and mobile partner of Twitch ...
- Insulin Pump Avatars Join Nintendo Game
Marketing Daily, Les Luchter - Monday, February 28, 2022
Animal Crossing users can now access 19 custom outfits that allow avata ...
- The Canary In The Casino
Media Insider, Gord Hotchkiss - Tuesday, March 1, 2022
Well before we started emerging from the pandemic, gamblers were already rolli ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- For Bingo Blitz, It's All About Trainor's Game
Marketing Daily, Les Luchter - Wednesday, February 16, 2022
Singer Meghan Trainor has revised "All About That Bass," her 2014 hi ...
- Mobile Phones Drive Popularity Of Gaming Among Women
Research Intelligencer, Robert Williams - Tuesday, February 15, 2022
About half of all gamers said they had purchased a brand aft ...
- The Way For Brands To Create Immersive Experiences
MediaDailyNews, Jason Steinberg - Monday, February 14, 2022
What the metaverse promises -- an alternate digital reality -- exists tod ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
YouTube will release five tools that allow creators, brands and users ...
- Report Reveals Gamers Want To Be Part Of Development, Shows Fastest-Growing Websites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
Websites that took advantage of the shift -- players as creators ...
- Apple Faces Appeal In Battle Over 'Loot Boxes'
Digital News Daily, Wendy Davis - Tuesday, February 8, 2022
A California resident wants a federal appellate court to revive her lawsu ...
- Legacy Media Needs Online Deals To Sustain TV Sports, Draw Younger Viewers
TV Watch, Wayne Friedman - Thursday, January 27, 2022
MoffettNathanson Research believes Disney would do well to buy DraftKings. ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- Epic Takes Battle With Apple To Appellate Court, Says App Store Policies Are Anticompetitive
Digital News Daily, Wendy Davis - Friday, January 21, 2022
"Apple has made itself the exclusive distributor for all apps by prohibiti ...
- Growth In VR/AR Hardware Invites User Privacy Concerns
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collecti ...
- Video Gaming May Not Work For Legacy TV, Streaming Is Another Story
TV Watch, Wayne Friedman - Friday, January 21, 2022
The real interest in video-game production for Disney and Warner Bros. ...
- Regulators Seek Comments On Mergers, 'Unique' Traits Of Digital Markets
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
Looking to crack down on acquisitions that violate antitrust law, the F ...