- Did You Know You're A Gamer?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Gaming is everywhere, and is for everyone. The question is no long ...
- CMD Spins Off Hijinx As Separate Agency With Distinct Capabilities
MAD, Fern Siegel - Thursday, November 10, 2022
CMD President Kevin Thomas credited the split to the company developing t ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
The deadline has come and gone as of today. The EU beg ...
- Ikea Sends Cease And Desist Letter To Game Developer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 7, 2022
Ikea has sent a cease and desist letter to a game develop ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Warner Bros. Discovery Announces 'Game of Thrones' NFTs Coming This Winter
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
Fans will be able to collect customizable avatars inspired by "Game ...
- Ralph Lauren Redesigns Logo For Fortnight Gaming Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 2, 2022
For the first time in its 50 years, Ralph Lauren is redesigni ...
- Click Media Expands To the U.S., Taps Dentsu Alum Walsh To Help Drive Growth
Mediapsssst, Richard Whitman - Wednesday, November 2, 2022
Click has appointed Dentsu Creative alum Rhonda Walsh as Vice President ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Ralph Lauren Joins Metaverse, Launches New Collection And Logo With Fortnite
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Ralph Lauren has officially partnered with Fortnite for an on- and offli ...
- TikTok Will Follow Tech Giants Into Gaming Space With New Mobile Games Tab
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
TikTok users will soon be able to access mobile games through ...
- Gamer Motivation Helps To Segment Growing Consumer Group
Research Intelligencer, Rob Williams - Friday, October 28, 2022
Dentsu has identified the six most popular reasons that people play vid ...
- Google Acquires AI Avatar Startup Alter For A Reported $100 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Investors Play Ventures, Roosh Ventures, and Twitter initially infused Alter with ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Digital News Daily, Colin Kirkland - Wednesday, October 19, 2022
Netflix's plans to expand its focus into gaming were announced at TechCrun ...
- FuboTV Stops Fubo Gaming, Fubo Sportsbook Operations
Television News Daily, Wayne Friedman - Tuesday, October 18, 2022
Expected to continue to incur losses in its preliminary Q3 results, t ...
- BMW Enlists AirConsole For In-Vehicle Gaming
Marketing Daily, Tanya Gazdik - Wednesday, October 12, 2022
The automaker's goal is to make every waiting situation in the vehic ...
- Future Publishing Hires Matt Trotta And Martin Glenn In Senior roles
Publishers Daily, Ray Schultz - Wednesday, October 12, 2022
Trotta will serve as SVP, Games, Entertainment, Technology and Sport. ...
- 'Call Of Duty' Promotes Latest Warfare With 'Squad' Spot
MAD, Fern Siegel - Tuesday, October 11, 2022
The 72andSunny agency created the new TV campaign "Squad Up," to promo ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Decentraland Welcomes The First On-Chain Casino In The Metaverse
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Metaskins has announced the first and only on-chain wager-based gaming ecosystem ...
- Bidstack Raises $11 Million, First Strategic Funding
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Bidstack's latest funding round includes a $6 million strategic investment from digit ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Startup Horizon Blockchain Games Closes $40 Million Funding Round
Digital News Daily, Colin Kirkland - Tuesday, October 4, 2022
The company plans to introduce a semi-fungible token marketplace, and to expa ...
- In-Game Ads Forecast To Hit $17.6 Billion By 2030
MAD, Fern Siegel - Tuesday, October 4, 2022
The use of smartphones and other portable devices, coupled with the legio ...
- Fandom Buys GameSpot, TV Guide, Metacritic, Others For $55M
Digital News Daily, Colin Kirkland - Monday, October 3, 2022
Fan engagement platform Fandom has acquired a slew of massive entertainment a ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...