Warner Bros. Discovery Announces 'Game of Thrones' NFTs Coming This Winter

Warner Bros. Discovery Global Consumer Products and HBO have partnered with NFT platform Nifty's to launch a collection of “Games of Thrones” branded NFTs. The date of arrival has not been specified, but the launch will begin in late 2022.

With “Game of Thrones: Build Your Realm,” fans will be able to collect customizable avatars inspired by characters from the hit series, as well as assorted packs full of accessories, companions and gear, to create their own realm. Iconic moments, locations, and characters will be collectible, says Jeff Marsilio, CEO and co-founder of Nifty's, in a post in Medium.

“Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT commercial development for Warner Bros Discovery, said in a statement. “We're excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that'll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”

The upcoming NFT experience is a way for Warner Bros. to create an additional revenue stream from what became one of HBO's most watched and discussed franchises.

“Every so often, a film or television series comes along that pushes the boundaries of its genre so far it forever changes the creative landscape, becoming a part of our collective cultural identity. ‘Game of Thrones’ is that series for this generation,” added Marsilio, who says this will be a “new kind of digital collectible.”

Digital production company Daz 3D has also been tapped to design, develop and produce the new collection.

Warner Bros. Discovery entered the NFT world this summer, launching a series of “Looney Tunes” NFTs with Nifty's, then partnering with culture retail brand Funko on various drops including a DC Comics NFT.

In October, the company released a Web3 "Lord of the Rings" movie and gamified NFT experience alongside blockchain company Eluvio.

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