For the first time in its 50 years, Ralph Lauren is redesigning its iconic Polo Pony logo for a collection of digital and physical clothing tied to its partnership with the video game Fortnight. "To
launch the collection, the brand is hosting a Twitch livestream event on Thursday and co-hosting a player tournament in Fortnite," per
Retail Dive. "During the Twitch event, rapper Polo G
will perform, and streamers and esports stars, including Alixxa, Sommerset and Ta1yo, will make an appearance."
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