Tag results for "gaming"
- Netflix Launches 5 Ad-Free Mobile GamesNetflix says all that is needed is a current subscription. The gam ...
- How Real Magic Went Real Bad: Lessons From Coke's Gaming MishapFor example: Pick the right enemy and the right battlefield. ...
- Sports Gambling Ads Concern RegulatorsThe plethora of sports gambling ads on TV, radio and online fr ...
- Mercedes-Benz, Riot Games Collaborate On Championship RingsThe rings showcase the Mercedes-Benz brand with its signature star pattern alongsi ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate SocialWhile streaming's popularity continues, users are harder to keep, and are looki ...
- Coke's Attempt To Engage With Gamers Flames Out On YouTubeVideo garnered 56,000 dislikes to 3,900 likes; one commenter called it "t ...
- IronSource To Acquire Tapjoy For Approximately $400MIronSource, a company that enables brands to manage an app business fr ...
- Media Buyers See Growth Ahead For In-Game AdvertisingGamers are becoming more amenable to seeing advertising in videogames. ...
- AR Platform Turns Beverage Cans Into BrandsThe platform will transform the content a brand provides into an ...
- Google Countersues Epic Games For Allegedly Violating Developer AgreementGoogle claims the "Fortnite" game developer attempted to bypass Google Play sto ...
- Gamers Show More Enthusiasm For In-Game AdsThe COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- Apple Asks Judge To Stay Injunction Requiring App Store ChangesApple on Friday appealed a federal judge's decision that app store polici ...
- Dentsu Consolidates Gaming Expertise Across Its NetworkThe company has formed a new global unit called Dentsu Gaming th ...
- The Next Big Thing For Netflix: Adding Video Games To Content ArsenalYears ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Coca-Cola Unveils 'Real Magic' Platform, Twitch CollaborationMoving into gaming, brand shifts from "primarily broadcast communications to create ...
- Lift Your Game With Esports MarketingWhen you're in-game, you are totally immersed. And that's where the opportuni ...
- Netflix Acquires Its First Game Studio, Night SchoolNight School, known for its game "Oxenfree," will help Netflix develop ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research ShowsCybercriminals have used the Telegram Messenger app for years, as they lo ...
- Video Gaming Poses Growing Competition To StreamingOn average, U.S. broadband households report spending about 30% of their combin ...
- Analysts Track Search Trends As Summer Comes To A CloseBaird Equity Research is tracking search trends as students go back ...
- MRC Updates In-Game Ad MeasurementThe MRC cites "significant changes" since original PC/console game guidelines were develope ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising PositionCBS has "gone to double-digit [percentage price] increases for the NFL througho ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: KantarKantar's ad-equity ranking of media channels and brands found that online a ...
- China Restricts Video Game Use, As U.S. Media Usage ExplodesDue to the explosion of media choices, determining the effect has beco ...
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: ReportThe sports media giant has been in talks with gambling companies includi ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'Netflix has launched two games in Poland -- the first offerings ...
- No More Video Games During The School WeekThink how this new rule will affect advertisers that want to rea ...
- Google And New Mexico Reach Settlement Over Children's PrivacyIf finalized, the deal will resolve claims that AdMob facilitated tracking f ...
- Mobil 1 Motor Oil, Mattel Partner For PromotionTen players will win a trip to the Uno Championship Series Veg ...
- Video-Gaming Cloud Services To Rise To $3.6B In 2024The business continues to climb, partly due to potential reach. Nearly 7 ...
