- Lift Your Game With Esports Marketing
Marketing Insider, Nic Allum - Monday, August 16, 2021
When you're in-game, you are totally immersed. And that's where the opportuni ...
- Agency Anniversary Held Inside Minecraft Video Game
MAD, Amy Corr - Thursday, August 12, 2021
Toronto agency john st. turned 20, and large gatherings are still discourag ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- WarnerMedia Looks To Sell TMZ To Fox: Report
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The companies are reportedly in talks, as AT&T continues to spin o ...
- Damage The Esports Agency Wins Ubisoft Assignment
Accounts on the Move, Steve McClellan - Tuesday, August 3, 2021
Ubisoft has named Damage the Esports Agency as the agency of reco ...
- Let The Agency Games Begin: McGarrah Jessee Unveils Adland Gaming League
MAD, Amy Corr - Monday, August 2, 2021
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league whe ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- Lexus Partners With 100 Thieves, Expands Gaming Presence
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
The sponsorship is the biggest commitment Lexus has made in gaming a ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually a ...
- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. B ...
- Netflix Plans Push Into Video Games
Digital News Daily, Karlene Lukovitz - Thursday, July 15, 2021
Netflix has hired a Facebook gaming content executive to be its ...
- 'Space Jam: A New Legacy' Mashes Into Candy Crush
Marketing Daily, Les Luchter - Friday, July 2, 2021
The Warner Bros. invasion represents the largest branded takeover in Candy Crush ...
- Omelet's New 'Cheat Code' To Support Brand Efforts In The Gaming Segment
Mediapsssst, Richard Whitman - Tuesday, June 29, 2021
The unit is positioned as a "one-stop" that offers services from strateg ...
- Wanna Bet On Your Pizza? Domino's Partners With DraftKings
QSR Insider, Sarah Mahoney - Tuesday, June 29, 2021
Domino's wants to get that pizza out to your car in le ...
- Cosmetics Brand Activates On Twitch
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 22, 2021
Benefit Cosmetics is evolving its pilot “Game Face” campaign, developed to conne ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out i ...
- New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, YouTube Tie For Largest Share
Digital News Daily, Karlene Lukovitz - Friday, June 18, 2021
Cable and broadcast still command 64% of viewing time on TV screen ...
- Gamer-Friendly Ads Get Boost From Facebook's Oculus Ad Announcement
Media Insider, Dave Morgan - Thursday, June 17, 2021
My hope is that the user ad controls are just a fir ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as ...
- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Oregon Trail Game Gets A Makeover
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 14, 2021
A new version of the millennial-favorite Oregon Trail video game aims ...
- Board Games And Email Templates: How They Are Similar
Around the Net in Email, Ray Schultz - Monday, June 14, 2021
Maybe you never thought of the connection between game strategy and developi ...
- What If Video Games Were Measured Like TV Networks?
Media Insider, Dave Morgan - Thursday, June 10, 2021
I analyzed data for the game Smite and found it would ra ...
- Toyota Launches Its First National Campaign On Twitch
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
The partnership "drives home the brand emotion that is the heart ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- Crunch, Butterfinger, Baby Ruth Aim To Help Kids
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Ferrero USA is reimagining the classic bar wrappers with limited-edition packaging design ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gami ...
- Tim Cook Defends App Store Policies
Digital News Daily, Wendy Davis - Monday, May 24, 2021
Apple CEO Tim Cook on Friday told a federal judge that t ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...