- Social Platform Acquires VR Firm, Studio To Help Creators Enter Metaverse
Digital News Daily, Colin Kirkland - Tuesday, January 11, 2022
Display Social will offer virtual production capabilities, an esports arena, an extend ...
- Google To Allow Advertisers To Run Sports Betting Ads In New York
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
New York State will allow people to place sports bets beginning Ja ...
- Google's Buzzword At CES 2022 -- Connectivity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
"For the first time with Android, we're also focused on building f ...
- Apple Prevails In Battle Over 'Loot Boxes'
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
Apple has defeated a lawsuit accusing the company of violating California consum ...
- The Game's Afoot As OS Studios Taps Leonard For Client Role
Mediapsssst, Richard Whitman - Wednesday, January 5, 2022
The gaming agency, part of Project Worldwide, is also building a n ...
- Half Of Gamers Subscribe To Video Game Services
Research Intelligencer, - Wednesday, January 5, 2022
Sony's PlayStation Now and Microsoft's Xbox Game Pass are the most popul ...
- CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2022
The guidelines address the growth of online platforms and new immersive for ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Tesla Investigated Over Gaming Feature
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 22, 2021
The National Highway Traffic Safety Administration is investigating 580,000 Tesla vehicles so ...
- The Great App Advertising Exodus -- Or Not
Mobile Insider, Joe Mandese - Thursday, December 23, 2021
A new report asserts mobile app developers will abandon advertising as ...
- Kotaku Releases Creepy Merge Mansion Ads
MAD, Todd Wasserman - Monday, December 20, 2021
The mobile game involves cleaning a giant house with a mysterious Grand ...
- Heinz Gives Gamers 'Hidden Spots' To Enjoy Safe Burger Breaks
Marketing Daily, Steve Ellwanger - Monday, December 20, 2021
Activation is Heinz' way of connecting with gaming audience "inside the game ...
- Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected
Television News Daily, Wayne Friedman - Monday, December 13, 2021
Soaring revenues from legalized sports betting continue to boost sports TV network ...
- Court Stays Order Requiring Apple To Allow In-App Links To Outside Payment Options
Digital News Daily, Wendy Davis - Thursday, December 9, 2021
An appellate court said Apple raised "serious questions" about the trial judge ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Digital News Daily, Colin Kirkland - Tuesday, December 7, 2021
Sayollo has developed an in-game purchasing platform that aims to develop ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're Targeting
Digital News Daily, Colin Kirkland - Tuesday, November 30, 2021
Video ad lengths and end cards should be tailored to specific gami ...
- Another Blow For Reality: Metaverse Apps Forecast To Hit $1.6B In 2022
Mobile Insider, Karlene Lukovitz - Thursday, November 18, 2021
Social, entertainment video and crypto and other fintech apps will also s ...
- 3 Disruptive Marketing Formats For The Holidays
Marketing Insider, Evan Horowitz - Tuesday, November 16, 2021
For example, livestream shopping offers consumers a new (and convenient) way ...
- Video-Game October Revenues Rise For Sixth Straight Month
Television News Daily, Wayne Friedman - Monday, November 15, 2021
Some supply shortages didn't seem to hurt hardware sales -- which w ...
- Indie Board Game Publishers Target Diverse Audiences Through YouTube's 'OFPG'
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
This entertainment category has been on a surge due to such facto ...
- Upgrade Your Marketing To Boss Level By Using In-Game Marketing Power Ups
Digital News Daily, Dave Tice - Friday, November 5, 2021
For marketers, the potential audience playing console games is compelling, but h ...
- Crypto.com Signs On As Twitch Rivals Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 3, 2021
Fans of gaming and esports are digital natives, for whom cryptocurrency ...
- Yahoo Pulls Out Of China, Citing 'Challenging' Environment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
"In recognition of the increasingly challenging business and legal environment in Chin ...
- Netflix Launches 5 Ad-Free Mobile Games
Television News Daily, Wayne Friedman - Tuesday, November 2, 2021
Netflix says all that is needed is a current subscription. The gam ...
- How Real Magic Went Real Bad: Lessons From Coke's Gaming Mishap
Marketing Daily, Josh Smutko - Thursday, October 28, 2021
For example: Pick the right enemy and the right battlefield. ...
- Sports Gambling Ads Concern Regulators
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 25, 2021
The plethora of sports gambling ads on TV, radio and online fr ...
- Mercedes-Benz, Riot Games Collaborate On Championship Rings
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
The rings showcase the Mercedes-Benz brand with its signature star pattern alongsi ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looki ...
- Coke's Attempt To Engage With Gamers Flames Out On YouTube
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "t ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business fr ...