Tag results for "gaming"
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?Video game publishers are beginning to introduce TV-like ads into console-driven gamepl ...
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- Sports-Centric vMVPD fuboTV More Than Doubles Q1 RevenuesThe company projects total 2021 revenue of between $520 million and $5 ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- YetOne week into Apple's enforcement of its app-tracking transparency framework, only ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TVThe online gambling on local TV advertising totaled $154 million in t ...
- Mobile Advertisers: Context Is King, AgainGiven the deprecation of mobile user identity and location trackers, the va ...
- DDB Expands Gaming Division To 15 Global MarketsThis expanded footprint was enabled in part by its partnership with ES ...
- Sling TV, DraftKings Launching Sports Betting ChannelsThe Dish Media-owned vMVPD and DraftKings are starting with a basketball betti ...
- YouTube Select Sponsorships Announced To Focus On Seasonal EventsBrands want to connect with consumers searching for entertaining videos, from cultur ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And MoviesThe good news: Just 3% of those cancelling video services are n ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?With the influx of sports betting/gaming growing in conjunction with content ...
- Email Marketing At We're Not Really StrangersThe card game marketer We’re Not Really Strangers has an avant gar ...
- 'Unbreakable' Game Controller From Fios Trolls Slower ISPsVerizon's Fios video spoofs internet lag rage-quitting, "invents" an unbreakable controller f ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV CarriageHeading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- TV Networks Continue To Hype Sports Betting BusinessesVirtually all TV-centric sports operations have some wagering/gaming connections. That includes ESP ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On AdsByteDance's push into gaming will diversify its business model away from advertisi ...
- Video-Game Revenue Soars, New Consoles KeyTop sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" a ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 PandemicGaming became a major pastime and a way to socialize while soci ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Liquid+Arcade Promotes Nikki DePaola to VP/ MediaVideo-game marketing specialist Liquid+Arcade--FKA Liquid before a recent rebranding--has promoted Nik ...
- TV Networks, Distributors Seek Sports Wager Deals As Content Costs RiseTV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvio ...
- FanDuel Betting It Can Grow Even Bigger With New Content DealThe sportsbook giant has struck a deal with WAVE.tv for the latt ...
- Don't Worry, Be UnhappyThe most unhappy app environments are -- in this order -- socia ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests DailyComcast 2020 traffic patterns reveal a sharp surge in March and Apri ...
- Dish Network, DraftKings Make Integration Deal With Sports WageringInitially, Dish customers can wager on NCAA basketball, NBA and NHL ga ...
- Dunkin' Teams With Twitch Rivals North America To Reach Gamers, ViewersThe relationship aims to connect Dunkin' with people who are brand-flexible a ...
- Gaming Is Emerging As Next Dominant Tech Platform"Most digital activities (e.g., search, social, shopping, live events) will increasingly ta ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed BehaviorsMobile game ad revenue grew by more than 8% in 2020 overa ...
- Lexus Reveals Vehicle Created By Twitch GamersLexus is targeting its youngest, most diverse customer yet for the I ...
- FTC Urged To Investigate Prodigy Math Game Over Alleged 'Bait-And-Switch' TacticsProdigy Education dupes people by representing that its popular online math ga ...
