- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business fr ...
- Media Buyers See Growth Ahead For In-Game Advertising
Research Intelligencer, - Thursday, October 14, 2021
Gamers are becoming more amenable to seeing advertising in videogames. ...
- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an ...
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
Google claims the "Fortnite" game developer attempted to bypass Google Play sto ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- Apple Asks Judge To Stay Injunction Requiring App Store Changes
Digital News Daily, Wendy Davis - Sunday, October 10, 2021
Apple on Friday appealed a federal judge's decision that app store polici ...
- Dentsu Consolidates Gaming Expertise Across Its Network
Mediapsssst, Richard Whitman - Friday, October 1, 2021
The company has formed a new global unit called Dentsu Gaming th ...
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Coca-Cola Unveils 'Real Magic' Platform, Twitch Collaboration
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 29, 2021
Moving into gaming, brand shifts from "primarily broadcast communications to create ...
- Lift Your Game With Esports Marketing
Marketing Insider, Nic Allum - Thursday, September 30, 2021
When you're in-game, you are totally immersed. And that's where the opportuni ...
- Netflix Acquires Its First Game Studio, Night School
Digital News Daily, Karlene Lukovitz - Wednesday, September 29, 2021
Night School, known for its game "Oxenfree," will help Netflix develop ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they lo ...
- Video Gaming Poses Growing Competition To Streaming
Video Insider, Karlene Lukovitz - Tuesday, September 14, 2021
On average, U.S. broadband households report spending about 30% of their combin ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were develope ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
CBS has "gone to double-digit [percentage price] increases for the NFL througho ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- China Restricts Video Game Use, As U.S. Media Usage Explodes
TV Watch, Wayne Friedman - Tuesday, August 31, 2021
Due to the explosion of media choices, determining the effect has beco ...
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
The sports media giant has been in talks with gambling companies includi ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings ...
- No More Video Games During The School Week
Performance Marketing Insider, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to rea ...
- Google And New Mexico Reach Settlement Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, August 23, 2021
If finalized, the deal will resolve claims that AdMob facilitated tracking f ...
- Mobil 1 Motor Oil, Mattel Partner For Promotion
Marketing Daily, Tanya Gazdik - Monday, August 23, 2021
Ten players will win a trip to the Uno Championship Series Veg ...
- Video-Gaming Cloud Services To Rise To $3.6B In 2024
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
The business continues to climb, partly due to potential reach. Nearly 7 ...
- Video-Game Revenue Added Another 10% In July To $4.6 Billon YoY
Television News Daily, Wayne Friedman - Monday, August 16, 2021
So far in 2021, total video-game revenues -- game software, console a ...
- Lift Your Game With Esports Marketing
Marketing Insider, Nic Allum - Monday, August 16, 2021
When you're in-game, you are totally immersed. And that's where the opportuni ...
- Agency Anniversary Held Inside Minecraft Video Game
MAD, Amy Corr - Thursday, August 12, 2021
Toronto agency john st. turned 20, and large gatherings are still discourag ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- WarnerMedia Looks To Sell TMZ To Fox: Report
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The companies are reportedly in talks, as AT&T continues to spin o ...
- Damage The Esports Agency Wins Ubisoft Assignment
Accounts on the Move, Steve McClellan - Tuesday, August 3, 2021
Ubisoft has named Damage the Esports Agency as the agency of reco ...