Tag results for "gaming"
- Audio Ads Aim To Offer A Less Intrusive Mobile Gaming OptionAudioMob's reward-based audio gaming ad format, still in beta, is already bei ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- DDB Worldwide Creates New Gaming AgencyMore than 2.3 billion people identify as gamers, a pretty big targ ...
- Deepen The Data In Gaming And Esports - Get To The GamerYouGov released its first major Gaming & Esports report, which includes gener ...
- ESPN Ends Daily News Coverage Of Esports, But Who Cares?Esports viewership is growing -- but it hasn't translated into mainstream accepta ...
- Sony PlayStation And Microsoft Xbox New Consoles To Launch This YearSony PlayStation continues to outspend competitors in major national TV advertising ...
- Honda Targets Gen Z With Civic Reveal On TwitchBuilding visibility among the gaming community is "critically important" for the Hon ...
- What A CTV Future Will Look LikeQuite likely, CTV platforms will dominate not just the world of ...
- Pokemon Go Just Keeps Going -- COVID-19 Just Makes It StrongerPokemon Go had its best year ever -- over $1B in sal ...
- Uproxx Launches Gaming Vertical, Will Promote Streams, EventsThe new Uproxx Edge vertical will cover the cross-section of gaming, musi ...
- Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming TimeIn Q3, Xbox One accounted for 48% of game consoles' total vid ...
- Genexa Teams With Nintendo Game For 'Clean Mission'Working with the agency Co: Collective, the effort includes the creation ...
- Facebook Steps Into Cloud Gaming With Playable AdsFacebook on Monday announced the beta launch of cloud-streamed games on Facebo ...
- Apple And Google Sued Over In-App Purchases In Gaming AppsGoogle and Apple were hit with class-action complaints this week for alleged ...
- The Mystical Components Of 'Authenticity' In Gaming And Esports MarketingWhat does "authenticity" look like to gamers? How are brands getting ...
- Gaming Is Emerging As Next Dominant Tech Platform"Most digital activities (e.g., search, social, shopping, live events) will increasingly ta ...
- Niantic Partners With 7-Eleven, Grubhub For Pokemon EventsNiantic is partnering with 7-Eleven in Mexico and Grubhub in the Unit ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster ToolsMicrosoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing ...
- My Conspiracy Theory On Why Americans Are Playing An Increasingly Dangerous GameWant to understand why QAnon has become the first known instance ...
- Sneaking Behind A Monster's Back To Play More Casual Video Game"AFK Arena"'s "idle gameplay" format lets players earn rewards without really maki ...
- Kellogg's Debuts Board GameKellogg’s is debuting its first-ever board game: Morning Craze, with a foc ...
- Addressing Social Issues In Gaming And Esports: A Work In ProgressSocial issues around race, sexism, and representation are also present in t ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And FashionFashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- PlayStation, Xbox Both Botch Preorder Debuts Of New ConsolesMicrosoft Xbox Series X and Series S preorders began today -- b ...
- Mercedes-Benz Partners With Riot GamesThe automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Ax ...
- Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-ga ...
- Tweaks To TwitchLast week, Twitch announced it has been added to Amazon's ad portfol ...
- Video Game Revenue Soars 37% In August, 23% Higher Year-To-DateVideo-game industry revenue keeps rising sharply to new levels, as August sal ...
- LGBTQ Help Group Marks Suicide Prevention Month With Fashion Via 'Animal Crossing'The Trevor Project designed the outfits, mostly in the organization's signature oran ...
