- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are n ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content ...
- Email Marketing At We're Not Really Strangers
Around the Net in Email, Ray Schultz - Thursday, April 15, 2021
The card game marketer We’re Not Really Strangers has an avant gar ...
- 'Unbreakable' Game Controller From Fios Trolls Slower ISPs
Marketing Daily, P.J. Bednarski - Tuesday, April 13, 2021
Verizon's Fios video spoofs internet lag rage-quitting, "invents" an unbreakable controller f ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- TV Networks Continue To Hype Sports Betting Businesses
TV Watch, Wayne Friedman - Wednesday, March 31, 2021
Virtually all TV-centric sports operations have some wagering/gaming connections. That includes ESP ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertisi ...
- Video-Game Revenue Soars, New Consoles Key
MediaDailyNews, Wayne Friedman - Monday, March 15, 2021
Top sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" a ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Liquid+Arcade Promotes Nikki DePaola to VP/ Media
People on the Move, Steve McClellan - Tuesday, March 9, 2021
Video-game marketing specialist Liquid+Arcade--FKA Liquid before a recent
rebranding--has promoted Nik ...
- TV Networks, Distributors Seek Sports Wager Deals As Content Costs Rise
TV Watch, Wayne Friedman - Monday, March 8, 2021
TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvio ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latt ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- socia ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Comcast 2020 traffic patterns reveal a sharp surge in March and Apri ...
- Dish Network, DraftKings Make Integration Deal With Sports Wagering
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Initially, Dish customers can wager on NCAA basketball, NBA and NHL ga ...
- Dunkin' Teams With Twitch Rivals North America To Reach Gamers, Viewers
Marketing Daily, Steve Ellwanger - Thursday, February 25, 2021
The relationship aims to connect Dunkin' with people who are brand-flexible a ...
- Gaming Is Emerging As Next Dominant Tech Platform
Media Insider, Dave Morgan - Thursday, February 25, 2021
"Most digital activities (e.g., search, social, shopping, live events) will increasingly ta ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Lexus Reveals Vehicle Created By Twitch Gamers
Marketing Daily, Tanya Gazdik - Saturday, February 20, 2021
Lexus is targeting its youngest, most diverse customer yet for the I ...
- FTC Urged To Investigate Prodigy Math Game Over Alleged 'Bait-And-Switch' Tactics
Digital News Daily, Wendy Davis - Friday, February 19, 2021
Prodigy Education dupes people by representing that its popular online math ga ...
- Game Playing: Customer Service Lags At Gaming Firms
Email Insider, Ray Schultz - Tuesday, February 16, 2021
Only 54% of gaming companies have an easily accessible email address, Neto ...
- Nigel Morris, Rob Norman 'In-Play' Again: Join Gaming Ad Startup
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Two former top media agency execs -- Dentsu/Aegis' Nigel Morris and GroupM ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- New Fox Slot-Machine Game Show Looks Familiar
TVBlog, Adam Buckman - Friday, February 12, 2021
Fox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild ...
- Casual Games: Big User Bases But Modest Time-Spent, Consumer Spend
Mobile Insider, Karlene Lukovitz - Thursday, February 11, 2021
Marketers need to tailor their approaches based on the reach-versus-engagement differences ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...
- Warner Music Group Q1 Revenues Up 6.2%, Digital Revenue 17% Higher
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2021
Steve Cooper, Warner Music Group CEO, stated that "despite the impact ...
- Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
A Verizon 5G SuperStadium in the NFL mobile app will let fa ...