With sports fans betting billions annually on a multitude of competitions, WAVE.tv has just struck a deal to provide content to FanDuel Group, one of the biggest sportsbook and online gaming companies in the world.
WAVE.tv, a startup which has been called a sort of “Sports Center” for Generation Z, has grown impressively over three-plus years. Its collection of brands can be seen on channels spanning Snapchat, Instagram, TikTok, Facebook, YouTube and other platforms. It claims to reach more than 400 million sports fans globally each month, with over 5 billion monthly video views across all programming.
Through the deal with FanDuel, WAVE.tv will create sports betting content, including branded content, personality-driven segments and more across major social platforms. The goal is to drive engagement and user acquisition for FanDuel via the partnership.
WAVE.tv has relationships with over 110 sports leagues and rights holders, including basketball, soccer, football, baseball, combat, extreme sports, amateur athletics, fitness/weightlifting and esports.
“With the reemergence of live sports in 2021, we have an opportunity to grow our business like never before,” said Adam Kaplan, GM-vice president, sports content at FanDuel. “WAVE.tv has unprecedented reach and engagement across fandoms. For a company like FanDuel, that has something for everyone across its offerings, there couldn’t be a better fit.”
Faraz Fatemi, head of corporate development at WAVE.tv, added: “With state legalization ramping up, the 2021 sports season just getting underway, and audience betting interest at an all-time high, the timing couldn’t be better” for the new agreement.