- Implications Of The 'Fortnite' Movie And Video Screenings
Digital News Daily, - Friday, July 10, 2020
Amidst restrictions on moviegoing and engaging in communal activities, Fortnite's community-friendly mov ...
- BuzzFeed Multiplayer Channel To Stream New 'Sims' Reality TV Show
Publishers Daily, Sara Guaglione - Thursday, July 9, 2020
"The Sims Spark'd" will feature four episodes produced by EA and ELeagu ...
- Microsoft Eying Warner Bros Games Division
Around the Net In Digital, Gavin O'Malley - Tuesday, July 7, 2020
Microsoft is eying the games division of Warner Bros., which boasts gam ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. C ...
- How Publishers Can Gamify Content To Boost Engagement
Publishing Insider, - Monday, June 29, 2020
Games can help to keep readers engaged in other ways. Publishers shou ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Microsoft Shutters Mixer, Frees Gamers To Stream On Any Platform
Digital News Daily, Gavin O'Malley - Tuesday, June 23, 2020
The shift is clearly a boon for Facebook, which has been seeki ...
- Legacy Media Cos. Avoid Buying Video-Game Businesses
TV Watch, Wayne Friedman - Monday, June 22, 2020
Legacy TV/movie businesses may have fears about the brand safety of cont ...
- Riot's New Title 'Valorant': Should You Care?
Digital News Daily, - Friday, June 19, 2020
Riot is launching the "Ignition Series" weekend tournaments to kick off "Valoran ...
- Why Brands Should Invest In Gaming
Marketing Insider, Brad Nierenberg - Monday, June 15, 2020
In a world of social media-induced anxieties, gaming is providing people wi ...
- With Pandemic Lockdowns, Video Games See 52% Rise In May Revenues
MediaDailyNews, Wayne Friedman - Friday, June 12, 2020
In May, software game sales jumped 67% to $438 million. Season-to-date revenu ...
- Video Games Continue To Gain Share Of Time Spent With Media
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The stay-at-home restrictions of the COVID-19 pandemic have been a boon f ...
- U.S., Global Video Consumption Soars Due To Pandemic
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The COVID-19 pandemic drove U.S. consumption of online video views up 5 ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- Fox Ups Stake In Flutter, Online Gaming Power
Digital News Daily, Karlene Lukovitz - Monday, June 1, 2020
Fox, which plans to roll out its Fox Bet sports booking platfo ...
- A Common Google Search These Days: 'Know Any Good Games?'
Marketing Daily, P.J. Bednarski - Friday, May 29, 2020
Google reports that during the week of April 12, searches using t ...
- Gucci Partners With Mobile Gaming Company For 'Tennis Clash'
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, ...
- Advertising Enters Video Games At A New Angle Through Esports
Digital News Daily, - Thursday, May 28, 2020
We're used to seeing banner ads around sports arenas. Riot Games a ...
- Hardcore Mobile Gamers More Likely To 'Like' Ads
Mobile Insider, Gavin O'Malley - Wednesday, May 27, 2020
What's more, nearly 25% of hardcore mobile gamers reported liking video ad ...
- GPU Pioneer Nvidia Sees Strong Results As We Play And Work At Home
Marketing Daily - Top of the News, Thom Forbes - Friday, May 22, 2020
And Nvidia's deal to acquire Mellanox, which develops networking technology, is looki ...
- 'Chex Quest' Video Game Reborn -- Was Cereal Box Giveaway In 1996
Marketing Daily, P.J. Bednarski - Tuesday, May 19, 2020
Quest, essentially a nonviolent version of the mega-hit Doom, greatly increased cere ...
- Twitch Launches An Esports Directory, Helping Solidify The Line Between Esports And Gaming
Digital News Daily, - Friday, May 15, 2020
Twitch has created a directory that separates out esports replays and li ...
- Game On: AppLovin To Buy Machine Zone
Publishers Daily, Gavin O'Malley - Thursday, May 14, 2020
Machine Zone is credited with helping to bring the free-to-play, massively multiplay ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- 'New York Times' Rebrands 'Crossword' To 'Games'
Publishers Daily, Melynda Fuller - Thursday, May 7, 2020
The move was made to better represent the collection of games creat ...
- Google Can't Shake New Mexico Suit Over Children's Privacy
Digital News Daily, Wendy Davis - Thursday, April 30, 2020
A federal judge in New Mexico said Google must face claims th ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% ...
- Traditional Sports Events And Fans Can Go Digital To Find Their Fix Via Esports
Digital News Daily, - Wednesday, April 29, 2020
"There's only one game in town, and it's online," says sports a ...
- Gambling Firms Agree To Stop Advertising During COVID-19 Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Gambling firms have vowed to halt advertising during the COVID-19 lockdown. "I ...