- Denny's Joins Gaming Platforms
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
Denny’s has created video game platform accounts to connect with customer a ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Streaming Video, Multiplayer Gaming On The Rise: CTA
AI & IoT Daily, Chuck Martin - Wednesday, April 22, 2020
More than half (55%) of U.S. households are now using video streami ...
- Fortnite Brings Millions Together On Video Game For Live Music
Digital News Daily, - Tuesday, April 21, 2020
Fortnite levels up what it means to virtually connect fans with cultu ...
- Formula E Partners With UNICEF For Esports COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2020
The nine-week program will be showcased live across Formula E digital asset ...
- Getting Involved In Gaming And Esports -- Where To Begin
Digital News Daily, - Friday, April 10, 2020
Here are some thoughts on how to look into the gaming a ...
- Video Games Now Unlikely Social Media Success Story
Marketing Daily, P.J. Bednarski - Thursday, April 9, 2020
"The impact of games as a new form of social interaction m ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-a ...
- Snapchat Viewership Soars, Both For Pandemic News, Gaming
Digital News Daily, Gavin O'Malley - Friday, April 3, 2020
On Snapchat, group chat engagement also recently reached an all-time high, whi ...
- Homebound Drive Mobile Gaming Up $24%
Around the Net in IoT, Chuck Martin - Wednesday, April 1, 2020
In the span of two weeks, mobile gaming increased 24%, according ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust ...
- Sony Shares New PlayStation Details
Around the Net in IoT, Chuck Martin - Thursday, March 19, 2020
Following the announcement at CES, Sony is now sharing details of t ...
- Gaming's Pendulum Will Swing Back To Destination Experiences
Marketing Insider, Brad Nierenberg - Thursday, March 19, 2020
Gaming continues to expand globally as technology matures, while at the sa ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impa ...
- In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
Digital News Daily, - Wednesday, March 18, 2020
Sporting events can take on a different form and still engage fa ...
- XBox Live Struggles As Britons 'Work' From Home
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Has Xbox Live become an early victim of coronavirus? "The Independent" ...
- Pokemon Go Changes The Game So Players Don't Have To Go Far From Home
Marketing Daily, P.J. Bednarski - Friday, March 13, 2020
Pokemon will also show up more "in the wild," according to t ...
- Coronavirus Delays Google's Mandatory Move To Online Video Parallel Tracking, Product Rollouts
Performance Marketing Insider, Laurie Sullivan - Friday, March 13, 2020
Coronavirus seems to be testing tech companies, with some pushing out origin ...
- Target Intros Game Room Concept
Around the Net in IoT, Chuck Martin - Wednesday, March 11, 2020
To explore the future of online gaming, Target has opened a Ga ...
- Gamification's Growing Impact On Participatory Sports
Marketing Insider, Jon Last - Tuesday, March 10, 2020
By resetting the bar and meeting the athlete in his or h ...
- Make-A-Wish, Game-Maker Create Unusual NBA 'Star'
Marketing Daily, P.J. Bednarski - Wednesday, March 4, 2020
The makers of the video game NBA2K created a new "player" bas ...
- Viacom, Comscore To Settle Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, February 28, 2020
Comscore and Viacom have agreed to settle class-action complaints alleging they violat ...
- Facebook Buys Sanzaru Games, Boosts VR Content
Digital News Daily, Gavin O'Malley - Wednesday, February 26, 2020
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," whi ...
- Next Xbox Will Be Four Times More Powerful
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
Microsoft has announced that its new Xbox Series X console will ...
- Acura Mobile Game Attracts Fans
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2020
"Our research shows that interest in video games has stuck with t ...
- Twitch Poised To Top 40 Million Users, Especially Younger Ones
MediaDailyNews, Joe Mandese - Thursday, February 20, 2020
New data from eMarketer and Ipsos shows online gaming community and conte ...
- Mobile Gamers Prefer To Shop Directly From A Brand
Around the Net in IoT, Chuck Martin - Wednesday, February 19, 2020
The majority of mobile gamers would rather shop directly from a bra ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io a ...
- Unity Technologies Reaches Settlement Of Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, February 10, 2020
Unity Technologies, which provides tech services to gaming developers, has agreed ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, ...