- Honda Targets Gen Z With Civic Reveal On Twitch
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Building visibility among the gaming community is "critically important" for the Hon ...
- What A CTV Future Will Look Like
Media Insider, Dave Morgan - Thursday, November 12, 2020
Quite likely, CTV platforms will dominate not just the world of ...
- Pokemon Go Just Keeps Going -- COVID-19 Just Makes It Stronger
Marketing Daily, P.J. Bednarski - Thursday, November 5, 2020
Pokemon Go had its best year ever -- over $1B in sal ...
- Uproxx Launches Gaming Vertical, Will Promote Streams, Events
Publishers Daily, Sara Guaglione - Tuesday, November 3, 2020
The new Uproxx Edge vertical will cover the cross-section of gaming, musi ...
- Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming Time
Video Insider, Karlene Lukovitz - Tuesday, November 3, 2020
In Q3, Xbox One accounted for 48% of game consoles' total vid ...
- Genexa Teams With Nintendo Game For 'Clean Mission'
MAD, Larissa Faw - Monday, October 26, 2020
Working with the agency Co: Collective, the effort includes the creation ...
- Facebook Steps Into Cloud Gaming With Playable Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
Facebook on Monday announced the beta launch of cloud-streamed games on Facebo ...
- Apple And Google Sued Over In-App Purchases In Gaming Apps
Digital News Daily, Wendy Davis - Friday, October 23, 2020
Google and Apple were hit with class-action complaints this week for alleged ...
- The Mystical Components Of 'Authenticity' In Gaming And Esports Marketing
Digital News Daily, Zach Oscar - Friday, October 23, 2020
What does "authenticity" look like to gamers? How are brands getting ...
- Gaming Is Emerging As Next Dominant Tech Platform
Media Insider, Dave Morgan - Thursday, October 22, 2020
"Most digital activities (e.g., search, social, shopping, live events) will increasingly ta ...
- Niantic Partners With 7-Eleven, Grubhub For Pokemon Events
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 18, 2020
Niantic is partnering with 7-Eleven in Mexico and Grubhub in the Unit ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Performance Marketing Insider, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing ...
- My Conspiracy Theory On Why Americans Are Playing An Increasingly Dangerous Game
Red, White & Blog, Joe Mandese - Thursday, October 15, 2020
Want to understand why QAnon has become the first known instance ...
- Sneaking Behind A Monster's Back To Play More Casual Video Game
Marketing Daily, P.J. Bednarski - Tuesday, October 6, 2020
"AFK Arena"'s "idle gameplay" format lets players earn rewards without really maki ...
- Kellogg's Debuts Board Game
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 5, 2020
Kellogg’s is debuting its first-ever board game: Morning Craze, with a foc ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in t ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- PlayStation, Xbox Both Botch Preorder Debuts Of New Consoles
Marketing Daily, P.J. Bednarski - Tuesday, September 22, 2020
Microsoft Xbox Series X and Series S preorders began today -- b ...
- Mercedes-Benz Partners With Riot Games
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2020
The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Ax ...
- Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-ga ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfol ...
- Video Game Revenue Soars 37% In August, 23% Higher Year-To-Date
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Video-game industry revenue keeps rising sharply to new levels, as August sal ...
- LGBTQ Help Group Marks Suicide Prevention Month With Fashion Via 'Animal Crossing'
Marketing Daily, P.J. Bednarski - Thursday, September 10, 2020
The Trevor Project designed the outfits, mostly in the organization's signature oran ...
- A Lesson From Obi-Wan And Anakin On Interruptive Ads In Video Games
Digital News Daily, - Wednesday, September 9, 2020
When it comes to interruptive ads in games, the resounding message fr ...
- Everything You Wanted To Know About Esports: Q&A With Zach Oscar
MediaDailyNews, Charlene Weisler - Wednesday, September 9, 2020
For example: Esports and gaming are NOT the same thing. ...
- Global Video Games Market Projected To Exceed $200B By 2023
Video Insider, Karlene Lukovitz - Tuesday, September 8, 2020
Mobile and cloud gaming -- and subscriptions -- will drive growth, ev ...
- Twitch Users Surge Amid Shelter-At-Home
Digital News Daily, Karlene Lukovitz - Wednesday, September 2, 2020
Though Twitch is best-known for video-game live streaming, nongaming channels like Mus ...
- The Political Game: Biden Yard Signs Available For 'Animal Crossing' Players
Marketing Daily, P.J. Bednarski - Wednesday, September 2, 2020
The Biden-Harris campaign is giving players of super-popular "Animal Crossing: New Horizon ...
- Why Brands Should Invest In Gaming
Marketing Insider, Brad Nierenberg - Saturday, August 29, 2020
In a world of social media-induced anxieties, gaming is providing people wi ...