- 'Madden NFL 21' Video Game Ready To Kick Off -- It's Already Been Kicked Around
Marketing Daily, P.J. Bednarski - Monday, August 24, 2020
"What we're getting in 'Madden 21 'appears to be the worst versi ...
- TEGNA And Beasley Media Group Enhance Local Broadcast With Esports
Digital News Daily, - Wednesday, August 19, 2020
Over the past few years, TV networks have tested bringing esports a ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has tak ...
- Epic Games Parodies Apple Spot To Stop 2020 from Becoming '1984'
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
To help draw attention to Apple's "monopoly" control of the App Stor ...
- Fortnite Game Maker Thinks Like A TV Network Group
TV Watch, Wayne Friedman - Tuesday, August 18, 2020
Media and entertainment content providers are looking to break down legacy busine ...
- Epic Games Sues Apple For Sidelining Fortnite On App Store
Digital News Daily, Gavin O'Malley - Thursday, August 13, 2020
Before filing the complaint, Epic implemented its own payment processing system ...
- 'Fortnite' Opens Battle With Apple, Google In Court And Social Media
Marketing Daily - Top of the News, Thom Forbes - Friday, August 14, 2020
Both Apple and Google removed the blockbuster video game "Fortnite" from the ...
- Amazon's Twitch Prime Is Now Called Prime Gaming
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 11, 2020
"With the new name, Prime Gaming sits more logically alongside some ...
- Facebook Calls Out Apple For Hobbling Gaming App
Digital News Daily, Gavin O'Malley - Friday, August 7, 2020
The social network's gaming division has remove instant games entirely from t ...
- Big-Name Entertainment Investments Continue To Pour Into Gaming
Digital News Daily, - Friday, August 7, 2020
Traditional sports teams are running esports competitions to engage fans, streamers a ...
- Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Google Play data shows people spend more than 1.4 trillion minutes playi ...
- Calmly, Happily, 'Animal Crossing' Integrates Toilet Paper Promotion
Marketing Daily, P.J. Bednarski - Tuesday, August 4, 2020
Video game also incorporates avatars with a host of inclusive skin variation ...
- Why Brands Should Invest In Gaming
Marketing Insider, Brad Nierenberg - Monday, August 3, 2020
In a world of social media-induced anxieties, gaming is providing people wi ...
- Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
As mobile app demand and acquisition activity spiked in first-half 2020, fraudste ...
- What VENN Launch Means For Gamers And Advertisers
Digital News Daily, - Tuesday, July 28, 2020
For its August 5 launch, VENN will be featured for free ...
- Gamers Don't Care About Esports, And Neither Should You
MAD, Alan Fox - Tuesday, July 28, 2020
The term esports has become shorthand for what is actually a mu ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- How Sports Flipped Places With Online Game Sites
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
When live sports events were suspended in late February due to concer ...
- Video Game Views Rise Due To COVID-19, U.S. Home Console Ownership Up 31%
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Online video gaming views have climbed during the pandemic since March, whi ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data ...
- Video Games Deliver Strong June Revenue
MediaDailyNews, Wayne Friedman - Friday, July 17, 2020
June revenues rose 26% to $1.2 billion, according to The NPD Grou ...
- China's Gaming Regs Eating Into Apple's App Store Business
Mobile Insider, Gavin O'Malley - Thursday, July 16, 2020
Apple removed 2,500+ titles from China's App Store in July's first wee ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Implications Of The 'Fortnite' Movie And Video Screenings
Digital News Daily, - Friday, July 10, 2020
Amidst restrictions on moviegoing and engaging in communal activities, Fortnite's community-friendly mov ...
- BuzzFeed Multiplayer Channel To Stream New 'Sims' Reality TV Show
Publishers Daily, Sara Guaglione - Thursday, July 9, 2020
"The Sims Spark'd" will feature four episodes produced by EA and ELeagu ...
- Microsoft Eying Warner Bros Games Division
Around the Net In Digital, Gavin O'Malley - Tuesday, July 7, 2020
Microsoft is eying the games division of Warner Bros., which boasts gam ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. C ...
- How Publishers Can Gamify Content To Boost Engagement
Publishing Insider, - Monday, June 29, 2020
Games can help to keep readers engaged in other ways. Publishers shou ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Microsoft Shutters Mixer, Frees Gamers To Stream On Any Platform
Digital News Daily, Gavin O'Malley - Tuesday, June 23, 2020
The shift is clearly a boon for Facebook, which has been seeki ...