- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews, - Tuesday, October 15, 2019
Now, the greatest awareness of gaming comes from streamers. How can bran ...
- Will 'Hong Kong' Censoring Stop Gamers' Protests? Now You Can Bet On It
Marketing Daily, P.J. Bednarski - Friday, October 11, 2019
The online odds-making site SportsBetting.ag added three questions that let gaming betto ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks Off
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
FanDuel and DraftKings have placed more commercial airings with estimated higher nation ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- 'Washington Post' To Launch Gaming, Esports Section
Publishers Daily, Melynda Fuller - Wednesday, October 9, 2019
"Launcher" examines the ever-expanding gaming and esports industries via an analysis ...
- Adjust Develops Retention Metric For Apps
Digital News Daily, Gavin O'Malley - Tuesday, October 8, 2019
Gaming apps achieved the highly overall retention rates. Yet, while the sub-catego ...
- Finally Admitting There's 'Something There' With Esports: How Brands, Advertisers Foster Community In Esports
MediaDailyNews, - Wednesday, October 9, 2019
The effect of crowd mentality has a way of building a sen ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Honda, Reddit Partner For Racing Game
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
This is the first time Reddit has partnered with an automaker ...
- Project xCloud Launches Next Month In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
Project xCloud, which allows users to play games on a mobile devic ...
- AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2019
A major international study commissioned by the American Marketing Association indicates th ...
- Let's Talk About What We're Talking About When We Talk About Esports
MediaDailyNews, - Friday, September 20, 2019
It's the time spent viewing video games that deserves greater attention ...
- Ubisoft, Argo Unveil 'Explosive' Video Promoting Upcoming 'Breakpoint' Game
Mediapsssst, Richard Whitman - Wednesday, September 18, 2019
If you are into videogames with lots of shooting, explosions and oth ...
- MPs Urge Government To Ban 'Loot Boxes' In Children's Games
Around the Net In MAD London, Sean Hargrave - Thursday, September 12, 2019
A committee of MPs is urging the Government to ban children fr ...
- Apple TV+ And Apple Arcade To Cost Brits GBP4.99 A Month Each
Around the Net In MAD London, Sean Hargrave - Thursday, September 12, 2019
Netimperative takes a different tack on the endless stream of news abo ...
- Honda Celebrates National Video Games Day
Marketing Daily, Tanya Gazdik - Wednesday, September 11, 2019
The campaign includes a video that tells the story of Honda's longti ...
- GameStop Is 'De-Densifying' As It Launches New Strategy
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 12, 2019
Retail chain that peddles hardcopy video games says it will shutter 1 ...
- Paid App Installs Rise, Mid-Core Games Enjoy Massive Growth
Mobile Insider, Gavin O'Malley - Thursday, September 12, 2019
Many marketers plan to continue pumping more ad dollars into mobile th ...
- WWE's Becky Lynch, Roman Reigns Invite Fans To 'Step Inside'
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2019
For the first time in the game's 6-year history, WWE 2K20 ...
- There's More To Esports Than Just Esports
MediaDailyNews, - Monday, September 9, 2019
Have you heard about or seen "esports" proper? Probably not. But t ...
- Ladbrokes Coral Looking For Ad Agency
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
Ladbrokes Coral is seeking an advertising agency to work on its consolidat ...
- Nintendo Launching 'Mario Kart Tour' For Apple, Android Phones
AI & IoT Daily, Chuck Martin - Wednesday, August 28, 2019
The long-awaited Nintendo game Mario Kart Tour for iOS and Android mobi ...
- What Marketers Can Learn From The 'Fortnite' World Cup
Marketing Insider, Javier Güemes - Wednesday, August 28, 2019
For one, it showed us the monetary and influential power of Gen-Z ...
- Why Aren't More Brands In Gaming Space?
Marketing Insider, Brad Nierenberg - Wednesday, August 21, 2019
Gaming is officially a $43 billion industry. Still, non-endemic brands are sti ...
- Microsoft Hopes 'Ninja' Will Add Players, Viewers To Mixer Platform
Marketing Daily - Top of the News, Thom Forbes - Monday, August 12, 2019
Multimillionaire gamer Tyler "Ninja" Blevins left Amazon's Twitch platform -- where ...
- Honda Targets Gen Z With Riot Games Partnership
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2019
Millennials and Gen Z are the only generations gaining automotive market sha ...
- Not Gambling, Exactly: Pre-Season Redskins Telecasts To Offer 'Predictive Gaming'
Marketing Daily, P.J. Bednarski - Wednesday, August 7, 2019
The NFL contest lets fans try to predict various game events ...
- Video Games Share Blame For Mass Shootings, Trump, Republicans Claim
Marketing Daily, P.J. Bednarski - Monday, August 5, 2019
Republicans linked "a video game industry that teaches young people to kil ...