- Twilio Launches Game To Train Developers On Cloud Communications
Around the Net in Email, Ray Schultz - Monday, August 5, 2019
Twilio is using a video game to educate developers about cloud communication ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- EA's Madden NFL 20 Is Coming -- New Ad Gets Fans Psyched
Marketing Daily, P.J. Bednarski - Thursday, July 25, 2019
Ad agency Johannes Leonardo unveiled "Bring It In" ad featuring football sta ...
- 'Magic' Sends Hasbro Sales Soaring
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
Thanks to fans of "Magic: The Gathering" game, Hasbro is putting t ...
- Player Packs And Loot Boxes Unregulated As Not Considered Gambling
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
The "loot" boxes and special packs that gamers can win or b ...
- The Furore Around Paddy Power's Football Kit Spoof
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
"Marketing Week" is covering the furore stirred up by gambling company, Pad ...
- Focus On Community Could Be Game-Changer For GameStop
Marketing Daily, P.J. Bednarski - Thursday, July 18, 2019
The gaming store of the future may be "a local hangout f ...
- Juventus Will Not Appear In FIFA 20
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Any marketing execs about to pre-order FIFA 20 might need to kn ...
- Eldorado Resorts Bets $17B On The Value Of Caesars' Brands
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 25, 2019
The combination will form the largest gambling operation in the U.S., wi ...
- Nickelodeon Makes Esports Programming Move
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
In a deal with Emerge Gaming, a developer of online eSports a ...
- Millennials Favor Video Game Subscriptions Vs. Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Some 53% of millennials have a video game subscription vs. 51% f ...
- Millennials Play More Video Games, Watch 'Game Video Content'
Digital News Daily, Wayne Friedman - Friday, June 7, 2019
Millennials play more video games than other consumer groups and watch ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- Microsoft Expands Xbox Game Pass For PC Gamers, Developers
Digital News Daily, Gavin O'Malley - Thursday, May 30, 2019
The new service, dubbed "Xbox Game Pass for PC," will offer unlimit ...
- Pokemon Wants To Go To Bed With You
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 30, 2019
New app Pokemon Sleep will "track the amount of time players spe ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
Digital News Daily, Alex Weprin - Tuesday, May 28, 2019
The company has hired Nate Nanzer, GM of the Overwatch League, ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming Apps
PolicyBlog, Wendy Davis - Thursday, May 23, 2019
Citing shifting privacy norms, a federal judge has refused to dismiss ...
- PlayStation, Xbox Announce Plans To Work Together, As Streaming Proliferates
Marketing Daily, P.J. Bednarski - Friday, May 17, 2019
The two gaming competitors will partner on various tech projects, including "joi ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Sony PlayStation Awards Global Creative To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Tuesday, May 14, 2019
Sony PlayStation has handed its global creative account to Adam & Eve/DD ...
- Spurs Gambling Ad Banned For Featuring Players Under 25
Around the Net In MAD London, Sean Hargrave - Wednesday, May 8, 2019
Tottenham Hotspur has been rapped by the ASA for posting a pictu ...
- Beyond The Screen: How Immersive Experiences Will Change Gaming
Marketing Insider, Joanna Komvopoulos - Wednesday, May 8, 2019
What was once an industry dominated by specs and tech innovation ...
- With Madden 20 On The Line, EA Leverages Its Data
Show Daily: Videos, Nina Lentini - Wednesday, May 8, 2019
Missy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts, advises, "Understandi ...
- EA Splits With Starcom In Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 2, 2019
Electronic Arts has confirmed a move away from Starcom as it shortlis ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- 8% Of Households Own A VR Headset; Gaming Leads Usage
Connected Thinking, Chuck Martin - Monday, April 15, 2019
Consumer familiarity with VR technology has remained at approximately one-fourth of U. ...
- Adult Websites Top Visits From Mobile Devices
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2019
Mobile visits to websites have been creeping up to surpass visits ...
- Twitch Hires Hulu Vet Phillipson As Executive Creative Director
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
Byron Rex Phillipson, in his new role, will lead the marketing te ...
- 'EveOnline'Gate: Computer Game Maker Bars Player (Also D.C. Lobbyist)
Marketing Daily, P.J. Bednarski - Tuesday, April 9, 2019
CCP Games says Brian Schoeneman, elected to the Council of Stellar Managemen ...