Millennials Favor Video Game Subscriptions Vs. Pay TV

Now millennial consumers buy more video gaming subscriptions than pay TV subscriptions.

A new study from consulting firm Deloitte says 53% of millennials have a video game subscription versus 51% for millennials with a pay TV subscription.

A year ago, video gaming subscriptions among millennials were at 44% and pay TV subscriptions came in at 52%. There are an estimated 73 million U.S. millennials between the ages of 20 and 35.

The study says 48% of mobile-dominant gamers watch more than five hours per week of TV shows, compared to 42% for video game players overall.

Mobile-dominant game players watch 21 hours of live broadcast TV per week, compared to 18 hours for all gamers and 20 hours for all consumers.

Overall, 30% of U.S. consumers pay for a gaming subscription service, and 41% play video games at least weekly.

Supplementing all are gamers who watch video gaming on TV -- so-called esports. Among gamers, 40% watch esports events at least once a week. And 25% of gamers who watch esports events tune in for more than four hours per week.

Deloitte says gamers use major platforms such as Amazon’s Twitch and Alphabet’s YouTube to watch Esports.



1 comment about "Millennials Favor Video Game Subscriptions Vs. Pay TV".
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  1. Ed Papazian from Media Dynamics Inc, June 11, 2019 at 2:50 p.m.

    Yet Nielsen says that something like 70- 75% of millennials watch "pay TV" in a week and even more watch one or more "TV" shows over a longer period---like a month.

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